Cognizant recognized as Leader in Avasant’s Retail & CPG Digital Services 2020-2021 RadarView™ Report
Transforms clients’ businesses through innovation led approach, extensive portfolio of digital capabilities, specializing in digital commerce, digital engineering, and strong partner ecosystem.
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AVASANT ANALYST INSIGHTS
Practice Maturity
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Cognizant’s approach of proactively identifying opportunities and aligning them with technical and domain capabilities has led to annual growth of 12% for its Retail & CPG practice.
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With digital solutions accounting for 35% of revenues, Cognizant has offerings across the value chain. Its digital engineering framework is extensively used for modernization of core processes, and digital commerce solutions are widely used for enhancing the customer experience and executing marketing campaigns and content.
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Cognizant has transformed the business and operating models of several clients. This includes increasing the hygiene product sales of a leading personal care company by introducing subscription-based models and launching a blockchain-based loyalty program for client retention and acquisition for a leading company in UK.
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It has developed new solutions to support clients during the pandemic. This includes business continuity solutions to ensure resilient operations, smart stores for employee and customer safety, and other solutions to support ongoing digital transformation engagements.
Partnership Ecosystem
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Cognizant has built a robust ecosystem by partnering with hyperscalersfor cloud offerings and other technology providers for co-innovating industry-specific solutions such as One OMS platform with IBM.
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To develop a solution portfolio across the retail value-chain, Cognizant has partnered with digital startups such as Vuzikfor digital supply chain, Faulystfor customer experience, Shop 360 for smart spaces, and Stylumiofor marketing technology and operations.
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Cognizant is leveraging its academia alliances with MIT, IIT Delhi, and College De Paris for their research on digital technologies and new application areas in retail.
Investments and Innovation
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Cognizant’s recent acquisitions are targeted towards strengthening their digital capabilities. It acquired Lev for digital marketing enterprise in March 2020, El-Technologies and Code Zero in February 2020 for CRM consulting, and Continoin October 2019 for reimagining and rebuilding the customer experience.
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Its innovation framework consists of three main aspects —design thinking-led approach for emerging themes (primary research); co-innovation through the market (retail lab) and three other Collaboratories(labs for co-development of solutions); and continuous innovation through crowd sourcing.
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