Democratized Egalitarianism’s ability, via technology, to give equality to our louder voices can create a social imperative—a need to come forward as a result of one person or a small group of people challenging business and society to act differently—to change how we speak, operate, and even sell and offer products, services and ideas. It’s the power of one to make a difference.
The power of communication to activate and mobilize demand is truly amazing. It drives immediate demand for something, whether it is an underserved political group or a product, or information, news, and services. Technologies give all of us a voice and the ability to communicate our unique opinions and views in a manner that we never could before. To remain relevant and competitive as we near Singularity, businesses will need to not only take notice but respond and adapt to the changes cause by the power of a voice.