Digital Commerce Services 2023–2024 Market Insights™

January, 2024


Report Summary

This report identifies key demand-side trends in the digital commerce space, helping enterprises fine-tune their digital commerce strategy. It consists of key technology and digital commerce services-related trends, insights, and enterprise challenges based on Avasant’s assessment.

Why read this Market Insights?

As customers’ priorities change and businesses look for new ways to grow, the focus is shifting from traditional business models, such as B2B and B2C, to newer models like D2C, B2B2C, and marketplaces. To keep up with this shift, enterprises are upgrading their order fulfillment strategies and legacy commerce infrastructure to improve scalability and flexibility and integrate next-generation commerce solutions. Generative AI is emerging as the next big opportunity to help businesses push the boundaries of personalization and content creation. Digital commerce platforms and vendors are integrating new capabilities to take advantage of this opportunity. The Digital Commerce Services 2023–2024 Market Insights™ aids enterprises in identifying important market trends and provides insights into the digital commerce space.


The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant fellows, along with lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

    • Defining digital commerce services
    • Key enterprise digital commerce services trends shaping the market
    • Avasant recognizes 18 top-tier providers offering digital commerce services

Demand-side trends (pages 8–15)

    • Businesses focus on D2C, B2B2C, and online marketplaces.
    • New order fulfillment strategies reshape digital commerce operations.
    • Companies focus on upgrading their legacy digital commerce infrastructure.
    • Integration of next-generation commerce solutions and channels helps manage customer experience.
    • Commerce platform vendors build integrations with social platforms in line with the growing social commerce trend.
    • Digital commerce platform vendors integrate generative AI capabilities.
    • Telecom, media and entertainment, and healthcare and life sciences industries lead in terms of digital commerce services growth.

Key contacts (Page 16)

Read the Research Byte based on this report.

Please refer to Avasant’s Digital Commerce Services 2023–2024 RadarView™ for detailed insights on service providers and supply-side trends.