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We Are Just Starting to Learn About How People Use the Internet
Internet users are beginning to show their preferences. Health information, travel services and information, online entertainment, and retail shopping have become some of the most popular online activities. We have also started to grasp what works and what flops on the web. Customer service, user friendly sites, and email marketing are among the most important aspects of successful Internet marketing.
Why Web Businesses Fail—and Ten Ways to Avoid Failure (August 2002)
While "e-business" and the dot com era will not be looked back on as a passing summer fad, itâs no secret that there have been numerous failures for every success. A number of these failures can be attributed to the false exuberance and the updraft of anticipation of the dot com era. In hindsight, many observe that the early dot coms overestimated the speed with which the marketplace would adopt the Internet as a channel for products, services, and content.