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Web Metrics Assess Site Usability (2Q03)
The National Institute of Standards and Technology (NIST) has developed a Web Metrics Testbed to support rapid, remote testing and evaluation of a websiteâs usability. The tools are in the public domain and can be downloaded free. The payoff from automating some of the test functions is that website evaluation can be more economically undertaken and additional information can be gained.
Website Design Affects Branding Perception (2Q03)
Research finds that customer perceptions of website âpersonalitiesâ substantially influence a companyâs brand image. Study results suggest that the experience that people have at a website generalize to the company itself and its products. The choice of font, colors, images, logo, price displays, and online support phone numbers all affected the customersâ view of the e-merchants.