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Generative AI: A Key Enabler of Personalized and Intelligent CX
Generative AI is poised to transform customer-facing functions, including marketing, sales, commerce, and customer service. This research byte explores the enterprise applications and use cases of generative AI within the customer experience (CX) landscape, from automating content creation, personalizing product recommendations, and analyzing customer feedback to self-service automation. It also highlights how generative AI can significantly boost personalization and drive intelligent CX. Finally, it lays out key considerations for enterprises when adopting generative AI in their CX endeavors, including the need for unified customer data, external partners to speed up implementations, and ensuring content quality and data access control.
December, 2023
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Contact Center Business Process Transformation 2023–2024 RadarView™
The Contact Center Business Process Transformation 2023–2024 RadarView™ provides information to assist enterprises in building a contact center service strategy and charting an action plan for customer service transformation. It identifies key global contact center service providers that can help expedite this transformation. It also brings out detailed capability and experience analyses of leading providers to assist businesses in identifying the right strategic partners. The 81-page report highlights key industry trends in the contact center space and Avasant’s viewpoint on them.
January, 2024