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Fortifying Generative AI: Microsoft’s Vigilance on Security, Trust, and Governance
As businesses increasingly experiment with generative AI solutions to streamline their processes, it becomes clear that the risk environment is growing. Since threats change constantly, CIOs and CISOs are realizing more and more that AI and generative AI models need to be trusted with some decision-making to stay up with new threats. In line with this, cloud service providers and managed security service providers have made major investments in large language models for security applications during the past year. In this article, we highlight the efforts of Microsoft, focusing on the Microsoft AI Tour Mumbai event held in January.
February, 2024
Business Process Services – Provider Trends CQ4 2023 and CY 2023
In this quarterly report (calendar quarter 4, 2023) and annual report (calendar year, 2023), Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures, market interactions, and sourcing data.
April, 2024
Business Process Services – Provider Trends CQ1 2024
In this quarterly report for CQ1 2024, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
June, 2024
Multicloud and AI: Enabling Intelligent Workflows across Diverse Cloud Environments
Enterprises are adopting multicloud environments and AI-driven automation to enhance operational efficiency and flexibility. As multicloud adoption grows, challenges such as cost inefficiencies, migration complexities, and integration issues persist. Addressing these challenges, Oracle announced at Oracle CloudWorld 2024 the integration of its Exadata database with AWS, enabling seamless multicloud connectivity, improved latency, and optimized costs. Oracle also introduced over 50 role-based AI agents in its Fusion Cloud Applications Suite to automate repetitive tasks using AI capabilities that adapt to changes and improve over time. These initiatives align with industry efforts by SAP, Microsoft, and Workday in leveraging generative AI to streamline sales, service, finance, and supply chain management functions.
November, 2024
The AI Agent Gold Rush: The Race to Monetization
Over the past six to eight months, AI agents have rapidly evolved from simple automation to advanced reasoning, transforming from a democratized tool to a premium enterprise asset. OpenAI’s domain-specific agents are setting new pricing benchmarks, while firms such as Salesforce and ServiceNow are pivoting toward AI-first models through acquisitions and product innovation. This research byte explores the rise of AI agents, the changing competitive landscape, and key considerations for enterprises looking to leverage and monetize this next wave of AI innovation.
March, 2025
Avasant Quantum Series: Decrypting the Quantum Threat – What Every CISO Must Know
While quantum computing could supercharge scientific discovery, materials design, and AI, it simultaneously threatens to break the foundation of today’s cybersecurity. Current encryption standards, such as RSA and ECC, which protect everything from online banking to classified government communications, rely on the near impossibility of solving certain mathematical problems with classical computers. But with quantum algorithms such as Shor’s algorithm, these problems can be solved exponentially faster, rendering today’s public-key encryption useless almost overnight. This looming threat has led to a new urgency in cybersecurity circles. Experts are calling it the Quantum Apocalypse—a scenario where powerful quantum computers could decrypt vast troves of previously secure data. Experts fear this scenario to be only decades away. The threat is not just in the future: data harvested today can be decrypted tomorrow once quantum machines are operational. The only way forward is to upgrade our cryptographic infrastructure before it is too late.
July, 2025
Securing the Digital Frontier: Protecting Enterprises in a Hyperconnected World
At Avasant’s flagship Empowering Beyond Summit 2025, a dynamic panel discussion brought together cybersecurity leaders from academia, healthcare, government, and global technology firms to explore how enterprises can responsibly adopt artificial intelligence at scale. Moderated by Jay Weinstein, Distinguished Fellow at Avasant, the panel featured George Mansoor (Chief Security Officer, California State University), Alexandra Landeggar (Global Head of Cyber Strategy & Transformation, RTX), Manju Naglapur (SVP & General Manager, Unisys), and John Caruthers (Lead Director, BISO, CVS Health). Together, they unpacked the strategic and technical imperatives shaping AI adoption ranging from governance frameworks and privacy safeguards to post-quantum preparedness and the expanding role of cybersecurity in enabling innovation. As regulatory pressures mount and AI becomes more embedded in critical systems, cybersecurity is increasingly recognized not just as a defense mechanism, but as a foundational pillar for responsible, scalable transformation.
August, 2025
Freight and Logistics Digital Services 2025 RadarView™
The Freight and Logistics Digital Services 2025 RadarView™ can help freight and logistics enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. The report can also aid these enterprises in identifying the right partners and service providers to accelerate their digital transformation in this space. The 67-page report also highlights top market trends in the freight and logistics industry and Avasant’s viewpoint.
August, 2025
When the Giant Learns from the Neighbor: How Global IT Providers Are Adopting Local Agility in the Nordics
The Nordic IT-services market is booming—expected to climb from US $47.9 billion in 2025 to US $57.5 billion by 2030. Yet price alone no longer wins deals. Nordic customers now want two things at once: local know-how (language, regulations, user insight) and global delivery power (large teams, round-the-clock support). This article argues that competitive advantage is shifting from pure labor-arbitrage to “local intimacy”—the ability to pair Nordic-specific domain fluency with industrialized global delivery. It outlines 4 ways multinationals are borrowing from regional champions: rapid-prototyping labs, hyper-local go-to-market tactics, near-shore GCCs, and “front-plus-scale” alliances exemplified by Tietoevry–Accenture on Google Cloud’s Arek Oy project. A side-by-side matrix reveals how global and local providers now meet in the middle on delivery footprint, governance, pricing, and scale strategy. Buyers should look for proven partnerships and speed-to-value metrics, while providers must blend proximity, ESG readiness, and global reach to stay competitive.
September, 2025
Business Process Services Pricing and Solution Trends: H1 2025
In this report, Avasant provides key information on pricing and solution trends for the business process services industry from the past 12 months. The report covers various aspects, including market demand, provider solution trends, commercial engagement trends, emerging location trends, and pricing and staffing trends in the space. The geographic coverage is global, with a large share of data points from North America. The report builds on insights gathered through our enterprise interactions, ongoing market research, data collection, and the AvaMark™ Price Benchmarking database.
October, 2025
AI for Profit: How Generative AI is Reshaping Revenue Strategies
Most enterprises are leveraging generative AI for its exponential productivity gains across departments such as marketing, operations, and IT and for better alignment with user expectations. However, some innovative enterprises have initiated the use of generative AI to unlock new monetization prospects, allowing companies to strategically boost revenue streams and profitability. Enterprises across sectors such as high-tech, telecom, banking, and healthcare are leading the charge by introducing generative AI-powered solutions and services or adding new features as a service with a focus on policy, people, and partnerships. This, in turn, is driving other organizations to seek similar monetization opportunities.
December, 2023
Intelligent Automation Services 2023–2024 RadarView™
The Intelligent Automation Services 2023–2024 RadarView™ assists organizations in identifying strategic partners for IA services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key IA service providers across the dimensions of practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right services partner. The 70-page report highlights top supply-side trends in IA space and Avasant’s viewpoint on them.
February, 2024
Applied AI Services 2024 RadarView™
The Applied AI Services 2024 RadarView™ assists organizations in identifying strategic partners for applied AI services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key applied AI service providers across the dimensions of practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right service partners. The 65-page report highlights top supply-side trends in the applied AI space and Avasant’s viewpoint on them.
April, 2024
Revolutionizing Gen AI Operations: Portkey’s End-to-End LLMOps Platform
Generative AI is now vital in enterprise operations, yet many companies struggle to move projects from proof of concept to production due to the lack of robust model management and orchestration. Large language model operations (LLMOps) offers the tools and practices needed to develop, deploy, and maintain LLMs, providing essential infrastructure for managing their life cycle. Portkey excels in this space, offering a comprehensive LLMOps platform with observability, analytics, prompt management, and more. It positions itself as the only full-stack LLM orchestration platform covering the entire LLMOps value chain, including evaluation, deployment, monitoring, and remediation.
July, 2024
From Fugaku HPC to Quantum: Fujitsu’s Leap into Next-Gen Supercomputing
The quantum era is here, and it is compelling enterprises to act. Once seen as a distant tech milestone, quantum computing is now reshaping strategies, accelerated by generative AI’s rapid ascent in 2022. Companies realize the risk of unpreparedness as quantum promises to disrupt industries from logistics to cybersecurity. Fujitsu is demonstrating a rapid transition from research to real-world applications. At its recent Executive Analyst Day 2024 in Pune, India, Fujitsu showcased a groundbreaking 64-qubit superconducting quantum chip and an audacious road map to a 256-qubit system by 2025 and over 1,000 qubits by 2026. Its scalable hardware, HPC legacy, multi-architecture approach, and qubit efficiency solidify its edge in this race.
December, 2024