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Guiding Successful Business Intelligence Initiatives
Today, enterprises rely on many systems to run the business: SCM, ERP, CRM, POS systems, call centers, and e-commerce and online customer touch-points. Each of these systems produces volumes of data about customers, transactions, sales, inventory, and human resources. The problem becomes how to amass this data and turn it into actionable information for decision makers across the enterprise. This is the focus of the business intelligence (BI) environment, enabling an enterprise to wring greater business insight from the increasing volumes of data. This article looks at the technology that drives the business case for BI and at how this technology is integrated into business decision making.