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AI in Media: Solving the Challenges of Attention and Output
In an age where content is unlimited, but attention is scarce, media companies face a growing paradox: how to deliver stories that capture attention without drowning audiences in noise. At the same time, the pressure to produce content faster has intensified, particularly in journalism where deadlines often cut into depth. Together, these twin challenges—the demand for personalized engagement and the need for speed—have forced the industry to search for new solutions. Increasingly, the answer lies in artificial intelligence. Far from replacing creativity, AI is emerging as a tool to repurpose content, personalize experiences, and streamline production, allowing creators to focus on what matters most: telling stories that resonate. Industry leaders, including those speaking at Avasant’s “Empowering Beyond Summit,” have echoed this view—arguing that AI is becoming not a threat, but an enhancer of creativity (Avasant Summit Video, 2025).
November, 2025
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Higher Education Digital Services 2023–2024 Market Insights™
The Higher Education Digital Services 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital projects in the higher education space. The report also highlights key challenges that enterprises face today.
July, 2023
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Gulf Cooperation Council (GCC) Region Digital Services 2024 RadarView™
The Gulf Cooperation Council (GCC) Region Digital Services 2024 RadarView™ can help enterprises based in the GCC to craft a robust strategy based on regional outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation. The 91-page report also highlights top market trends in the GCC region and Avasant’s viewpoint on them.
February, 2024
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Internet of Things Services 2024 RadarView™
The Internet of Things Services 2024 RadarView™ assists organizations in identifying strategic partners for IoT platforms and services implementation by featuring detailed capability and experience analyses for leading service providers. It offers a 360-degree view of key providers for IoT services across practice maturity, partner ecosystem, and investments and innovations, thus supporting enterprises in identifying the right transformation partner. The 78-page report also highlights top supply-side trends in the IoT space and Avasant’s viewpoint on them.
April, 2024
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Benelux Digital Services 2024 Market Insights™
The Benelux Digital Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital projects in the Benelux region. The report also highlights key challenges that the region’s enterprises face today.
July, 2024
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Canada Digital Services 2024 Market Insights™
The Canada Digital Services 2024 Market Insights assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital projects in Canada. The report also highlights key challenges that enterprises face today.
November, 2024
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The Open-Source Gambit: Did DeepSeek Ignite an AI Arms Race?
On January 20, 2025, DeepSeek stunned the industry with the release of DeepSeek-R1, an open-source, cost-efficient AI model that rivaled OpenAI’s GPT-4 on multiple benchmarks. DeepSeek did not just disrupt the AI industry; it sparked a geopolitical AI arms race. The battle for AI sovereignty has begun. While multiple governments have banned DeepSeek over data security concerns, its impact on AI’s trajectory is definite. Just as Sputnik’s launch in 1957 ignited the space race, DeepSeek has triggered a reckoning in AI strategy, forcing the world to reconsider the balance between accessibility, security, and sovereignty.
February, 2025
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Closing the Gaps: Standardizing Responsible AI Amidst a Fragmented Global Governance Landscape
The global AI governance landscape is fragmented, with over 1,000 proposed and enacted policies spanning 69 countries, resulting in a complex web of inconsistent and often reactive regulations. Laws governing AI are rarely harmonized across borders and are deeply entangled with broader data protection, cybersecurity, and digital governance policies. This legal complexity makes it difficult for enterprises, especially those operating in sensitive sectors like telecom, healthcare, and government services, to implement AI solutions responsibly. In healthcare, AI tools risk exacerbating diagnostic inequities without fairness testing; in public services, opaque algorithms can reinforce systemic exclusion; and in telecom, restrictions around cross-border data sharing introduce significant governance challenges.
May, 2025
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The Essential AI Skills for Procurement Professionals in 2025: Staying Relevant in a Transformative Era
As AI becomes deeply integrated into procurement processes, the skillset required for success now includes technical competencies that complement traditional procurement expertise. The procurement landscape is undergoing a seismic shift, driven by the rapid expansion of artificial intelligence (AI) tools. For decades, procurement professionals relied on sourcing acumen, negotiation skills, and supplier management expertise to navigate their roles. To lead in 2025 and beyond, procurement professionals must master three AI-powered capabilities: data fluency, prompt engineering, and model validation. These aren’t just technical skills — they’re the new core competencies of a modern, AI-augmented procurement leader.
July, 2025
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Beyond Automation: AI as the Catalyst for Connected Travel and Transport
The travel and transportation industry is at a pivotal moment. As global supply chains grow more complex and customer expectations rise, organizations must evolve beyond traditional models to remain competitive. Artificial Intelligence (AI), the Internet of Things (IoT), and real-time analytics are no longer emerging technologies—they are essential tools for driving integration across customer experience, operations, and supply chains.
August, 2025
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Democratizing AI Development: From Technical Silos to Enterprise-wide Enablement
Democratizing AI development marks a shift from centralized CoEs to enterprise-wide participation, enabling business units to actively engage with AI tools. Initially, adoption was confined to data science teams, with business users limited to consuming prebuilt insights. The progression from rule-based automation to AI/ML tools has empowered nontechnical users to develop cognitive applications without writing code. Generative AI (Gen AI) and agentic AI have accelerated this trend, allowing functional teams to interact with models and build entire process workflows with AI agents. As decision-making decentralizes, enterprises must ensure governance through granular controls, explainability, and resilient fallback mechanisms.
August, 2025
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Network Managed Services 2025 RadarView™
The Network Managed Services 2025 RadarView™ assists organizations in identifying strategic partners for network modernization by offering detailed capabilities for service providers. It provides a 360-degree view of key network managed service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right service partner. The 72-page report highlights top supply-side trends in the network managed services space and Avasant’s viewpoint on them.
September, 2025
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Mergers and Acquisitions in the Caribbean: Unlocking Growth Through Strategic Integration
Caribbean enterprises cannot afford to view M&A as optional today as it is a strategic imperative for resilience and competitiveness. Global competition, digital disruption, and climate-related vulnerabilities are reshaping industries. For business leaders, relying solely on organic growth is no longer sustainable. Mergers and acquisitions (M&A) have become one of the most powerful tools to achieve scale, accelerate digital adoption, and build resilience in economies traditionally dependent on tourism, natural resources, and financial services.
October, 2025
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Strategic Evaluation of CRM Vendors’ AI Road Maps: An Executive Guide
Artificial Intelligence (AI) has fundamentally redefined the role of Customer Relationship Management (CRM) platforms. No longer confined to record-keeping, CRM platforms have evolved into predictive engines that drive personalization, operational efficiency, and customer loyalty. For executives and procurement leaders, the challenge is no longer whether to adopt AI, but how to select CRM vendors whose AI roadmaps align with long-term business strategy, governance, and regulatory requirements.
November, 2025
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Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
Public Sector
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