omnichannel retailing

Retail is increasingly hyperpersonal and omnichannel. Pandemic lockdowns and supply chain disruptions have actually raised the bar for consumer expectations as they found they could have anything delivered right to their doorstep. That raised bar means that retailers are increasingly relying on data and AI to map consumer sentiment and needs, and they are deploying digital technology including virtual reality and other immersive technologies to improve the customer experience. However, all of this requires investment and seamless orchestration of multiple technologies. This is best done with partners. These emerging trends are covered in Avasant’s Retail Digital Services 2022–2023 RadarView™.

May, 2022