Special Paid Report Archives

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Rethinking B2B Marketing Execution:The Age of Execution Reinvention
In Rethinking B2B Marketing Execution: The Age of Execution Reinvention, a report by Avasant commissioned by 2X, we examine how enterprise CMOs are redesigning how work gets done. The data is clear: the current model can’t keep up with pipeline goals, but leaders are already shifting.
August, 2025
IT and Apps Managed Services Pricing and Solution Trends: H2 2023
In this report, Avasant provides key information on solutions and pricing trends for the IT and apps managed services industry in the past 12 months. The report covers several aspects, including market trends, pricing model trends, and pricing and staffing trends in the space. The geographical scope of the report is global, although there is an emphasis on data points from North America. The report leverages valuable insights from our enterprise interactions, ongoing market research, data collection through primary research, and the AvaMark™ Price Benchmarking database.
December, 2023
Manufacturing ESG Maturity Benchmark Study 2024–2025
The Manufacturing ESG Maturity Benchmark Study 2024–2025 evaluates the Environmental, Social, and Governance (ESG) performance of 22 leading manufacturing enterprises across global markets. This benchmarking study assesses companies based on more than 80 metrics within four dimensions: environment, social, governance, and ESG disclosure compliance and complexity. It offers actionable insights into industry trends, regulatory compliance, decarbonization efforts, and social responsibility, helping enterprises align their operations with evolving global standards, such as the CSRD and UN SDGs.
November, 2024
The $100B Quarter: What It Means for Your Next AI Contract
AI infrastructure sourcing is undergoing a seismic shift as enterprises face volatile compute availability, energy costs, and rapid hardware refresh cycles. Traditional cloud-based pricing models are being replaced by dynamic contracts that secure throughput, align with energy indices, and guarantee upgrade paths. This new economic landscape demands strategic negotiation moves, including capacity reservations, energy-indexed pricing, and portability safeguards. By adopting these practices, organizations can protect their AI investments, ensure scalability, and avoid vendor lock-in as use cases expand.
August, 2025
Business Process Services — Provider Trends Q3 2023
In this quarterly report (calendar quarter 3, 2023), Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures, market interactions, and sourcing data.
December, 2023
Pioneering Innovation In Global Capability Centers: Insights and Success Stories
The report Pioneering Innovation In Global Capability Centers: Insights and Success Stories, explores the significant role of Global Capability Centers (GCCs) in driving business growth and innovation. It highlights the evolution of GCCs from operational support units to strategic hubs, particularly in India, which hosts over 1,700 GCCs employing more than 2 million professionals. GCCs in India have been growing at an average of over 60 new centers established each year until 2024. The report showcases various success stories and case studies, emphasizing the importance of collaboration with tech innovators, startups, and government authorities in fostering innovation and achieving key breakthroughs.
December, 2024
IT and Apps Managed Services Pricing and Solution Trends: H1 2025
In this report, Avasant provides key information on solutions and pricing trends for the IT and apps managed services industry within the past 6–12 months. The report covers several aspects, including market trends, pricing model trends, and pricing and staffing trends in the space. The geographical scope of the report is global, although there is an emphasis on data points from North America. The report leverages valuable insights from our enterprise interactions, ongoing market research, data collection through primary research, and the AvaMark™ Price Benchmarking database.
September, 2025
The Evolution of Synchronous AI Agents: Enterprise Adoption Trends and Strategies
The next leap forward is the rise of synchronous AI agents—self-learning systems capable of executing complex, end-to-end tasks from a single prompt. Avasant presents The Evolution of Synchronous AI Agents: Enterprise Adoption Trends and Strategies report in this context. This study is based on in-depth interviews with over 60 industry leaders, including C-level decision-makers, advisors, providers, and tech vendor executives. It offers recommendations for enterprises to accelerate adoption while addressing associated risks and challenges. The report delves into the evolution of synchronous AI, adoption timelines, and industry priorities while uncovering key challenges, opportunities, and strategic considerations, including workforce strategies and outsourcing impacts.
January, 2025
Business Process Services – Provider Trends CQ1 2025
In this quarterly report for CQ1 2025, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
July, 2025
IT and Apps Managed Services Provider Trends: Quarterly Report for Q4 2023
In this quarterly report (calendar quarter 4, 2023), Avasant provides key information on IT and apps managed services provider trends. The report covers key information on the IT services industry and the provider ecosystem. It covers the service provider facts and figures (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The report covers trends across a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographic coverage for the report is global. It builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources such as public disclosures, market interactions, and deals data.
February, 2024
Business Process Services – Provider Trends CQ2 2024
In this quarterly report for CQ2 2024, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
January, 2025
Power is the New Procurement: Buying Compute + Kilowatts Together
As AI workloads scale, the true cost of compute is no longer measured in tokens or instances; it is measured in kilowatts, carbon intensity, and latency thresholds. This shift demands a new commercial playbook where energy becomes a first-class contract term. Enterprises must now co-price compute with power, embed energy-indexed clauses, and negotiate for sustainability-linked incentives. Avasant’s AI Contract Intelligence framework helps organizations future-proof their sourcing strategies by integrating energy terms across the compute stack, from hardware to application. The result: predictable costs, assured capacity, and measurable ESG impact.
September, 2025
IT and Apps Managed Services Market Trends: Quarterly Report for Q4 2022
In this quarterly report (Calendar Qtr 4, 2022), Avasant provides key information on IT Services Solution and Pricing Trends. The report covers market (buyer) perspective, macro trends from service provider community and finally, the pricing, solution and staffing trends in the space. The report covers trends across services including Infrastructure and Cloud Services, Application Services, and Digital Services. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through our enterprise interactions, ongoing market research and data collection, as well as AvaMark Price Benchmarking database.
February, 2023
Strategy Consulting and Big Four Partnerships: Mapping strategic alliances and collaborations across industries and regions
The Strategy Consulting and Big Four Partnerships report presents an overview of the strategic partnerships done by the Big Four firms and strategy consulting companies as they make a bigger push in the Tech and tech Enabled Services. It reflects their efforts to expand their capabilities, reach new markets, and deliver value to their clients in the digital era. Generative AI is a prominent area of focus for these firms as they seek to leverage its potential to automate tasks, enhance creativity, and generate insights across multiple domains and industries.
April, 2024
IT and Apps Managed Services Pricing and Solution Trends: H2 2024
In this report, Avasant provides key information on solutions and pricing trends for the IT and apps managed services industry within the past 6–12 months. The report covers several aspects, including market trends, pricing model trends, and pricing and staffing trends in the space. The geographical scope of the report is global, although there is an emphasis on data points from North America. The report leverages valuable insights from our enterprise interactions, ongoing market research, data collection through primary research, and the AvaMark™ Price Benchmarking database.
February, 2025