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Data Management and Advanced Analytics Services 2024 Market Insights™
The Data Management and Advanced Analytics Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any data management and advanced analytics project. The report also highlights key challenges that enterprises face today in this space.
September, 2024
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From Connection to Cognition: The Evolution of Smart Physical Devices with Generative AI
Since its inception, the landscape of physical devices has dramatically transformed. Initially simple, connected tools that synced data and enabled remote control have now evolved into a sophisticated, intelligent ecosystem driven by generative AI (Gen AI). This evolution is revolutionizing how devices interact with the world, transforming them from basic utilities into dynamic, responsive entities that reshape our interactions and experiences. Enterprises must recognize the potential of Gen AI-powered devices to enhance operational efficiency, drive innovation, and provide a competitive edge in an increasingly digital marketplace.
November, 2024
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Intelligent ITOps Services 2024–2025 Market Insights™
The Intelligent ITOps Services 2024–2025 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any intelligent ITOps project. The report also highlights key challenges that enterprises face today.
December, 2024
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CPG Digital Services 2024 Market Insights™
o The CPG Digital Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital project in the consumer packaged goods industry. The report also highlights key challenges that enterprises face today.
December, 2024
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Embracing the Potential of Advanced Technologies for the Life Sciences Sector
The life sciences sector, encompassing biotechnology, pharmaceutical, and medical device manufacturers, is experiencing a transformation driven by rapid advances in AI and data technologies. These innovations can significantly enhance research, drug development, and patient outcomes.
February, 2025
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Benelux Digital Services 2025 Market Insights™
The Benelux Digital Services 2025 Market Insights assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital projects in the Benelux region. The report also highlights key challenges that enterprises in the region face today.
April, 2025
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Digital Masters Process Transformation 2025 RadarView™
The Digital Masters Process Transformation 2025 RadarView™ assists organizations in identifying strategic partners for their process transformation initiatives by offering detailed profiles for each service provider. It provides a detailed view of the provider’s capabilities across horizontal processes, ability to leverage digital technologies, and readiness for the future. It also offers a list of representative clients and brief client case studies. The 50-page report also provides business forecasts for each Digital Master and Avasant’s viewpoint on them.
June, 2025
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Responsible AI Platforms 2025 Market Insights™
The Responsible AI Platforms 2025 Market Insights™ assists organizations in identifying important demand-side trends for navigating the AI operations management landscape and achieving operational efficiency. The report also highlights the key challenges enterprises face today in this space.
June, 2025
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From Big Data to Smart Decisions: Enabling the Intelligent Enterprise
The utility industry is experiencing significant transformation. Traditionally characterized by carbon-intensive generation and a rigid, one-way power grid, it is now at the forefront of digital innovation. Central to this shift is Southern California Edison, a major utility embracing artificial intelligence (AI) and big data to redefine energy production, distribution, and consumption. This article examines how Southern California Edison is leading this change, based on insights from a conversation at Avasant’s Empowering Beyond event between Avasant’s Managing Partner, Henry Guapo, and Todd Inlander, Senior Vice President and Chief Information Officer of Southern California Edison. Their discussion highlights the impact of advanced analytics, intelligent infrastructure, and a dedication to decarbonization on the future of utilities.
July, 2025
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Rethinking B2B Marketing Execution:The Age of Execution Reinvention
In Rethinking B2B Marketing Execution: The Age of Execution Reinvention, a report by Avasant commissioned by 2X, we examine how enterprise CMOs are redesigning how work gets done. The data is clear: the current model can’t keep up with pipeline goals, but leaders are already shifting.
August, 2025
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Democratizing AI Development: From Technical Silos to Enterprise-wide Enablement
Democratizing AI development marks a shift from centralized CoEs to enterprise-wide participation, enabling business units to actively engage with AI tools. Initially, adoption was confined to data science teams, with business users limited to consuming prebuilt insights. The progression from rule-based automation to AI/ML tools has empowered nontechnical users to develop cognitive applications without writing code. Generative AI (Gen AI) and agentic AI have accelerated this trend, allowing functional teams to interact with models and build entire process workflows with AI agents. As decision-making decentralizes, enterprises must ensure governance through granular controls, explainability, and resilient fallback mechanisms.
August, 2025
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Salesforce Services 2025 Market Insights™
The Salesforce Services 2025 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any Salesforce project. The report also highlights key challenges that enterprises face today.
September, 2025
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Policy Harmonization for IT Procurement: Alignment Across Entities
Despite the European Union’s push for smarter procurement, over 55% of public tenders still prioritize price alone—leaving innovation and sustainability on the sidelines. This signals a pressing need for harmonized IT procurement policies that unlock broader strategic value. When aligned across entities, IT procurement policies can deliver powerful outcomes: cost savings, lower compliance risks, streamlined operations, and accelerated innovation. For organizations operating across diverse structures—whether multinational corporations, government agencies, or academic institutions—policy harmonization isn’t just beneficial, it’s essential.
October, 2025
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Digital Workplace Services 2025 RadarView™
The Digital Workplace Services 2025 Market Insights™ assists organizations in identifying strategic partners for workplace modernization by offering detailed capabilities for service providers. It provides a 360-degree view of key digital workplace service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right service partner. The 76-page report highlights top supply-side trends in the digital workplace services space and Avasant’s viewpoint on them.
November, 2025
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SAP SuccessFactors Services 2023 RadarView™
The SAP SuccessFactors Services 2023 RadarView™ assists organizations in identifying strategic partners for adopting SAP SuccessFactors by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key SAP SuccessFactors service providers across practice maturity, partner ecosystem, and investments and innovation to help enterprises identify the appropriate service partner. The 55-page report also highlights the top supply-side trends in the SAP SuccessFactors services space and Avasant’s viewpoint.
May, 2023
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