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From Oil to Hyperintelligence: The Strategic Pivot of GCC Countries
The GCC’s AI pivot marks a decisive break from hydrocarbon dependency, turning sovereign data, public capital, and enterprise scale into levers for AI-powered economic reinvention. Unlike fragmented efforts in other regions, the Gulf’s approach is both top-down and execution-focused, grounded in national AI visions, strategic sectoral priorities, and commercialization frameworks. What distinguishes the GCC is its intent to not only deploy AI but also build monetizable IP and regional platforms, especially in Arabic-first use cases. This transformation is not speculative; it is tightly aligned with fiscal rebalancing, industrial policy, and long-term digital sovereignty goals.
May, 2025
Breaking the Mold: AI-Driven Change in Finance and Insurance
Artificial Intelligence (AI) is no longer a futuristic concept—it is the cornerstone of transformation in the finance and insurance sectors. As digital capabilities become baseline expectations, AI is emerging as the strategic lever that empowers organizations to not only optimize operations, but to fundamentally rearchitect them. Why this change, as AI has evolved from being a competitive advantage to foundational expectations in the finance and insurance industry as it is now deeply embedded in core processes and customer interactions, impacting everything from risk management to personalized service delivery. AI is reshaping how institutions operate, make decisions, and serve customers.
July, 2025
Travel, Transportation, and Hospitality Digital Services 2025 RadarView™
The Travel, Transportation, and Hospitality Digital Services 2025 RadarView™ helps travel, transportation, and hospitality enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 77-page report also highlights top market trends in the travel, transportation, and hospitality space and Avasant’s viewpoint.
August, 2025
GCCs in Europe: Trends, Challenges, and Strategic Outlook 2025
This paper explores the evolving landscape of global competency centers (GCCs) in Europe in 2025, focusing on their strategic shift from being traditional cost centers to becoming AI-driven innovation hubs. It examines key industry adoption trends, talent management strategies, geographic hotspots attracting investments, government policies and incentives, including specific initiatives and programs, and examples of GCCs set up by leading European enterprises. The analysis draws on the latest industry reports and market insights to provide a comprehensive overview of GCC dynamics in the European region and their implications for businesses and policymakers.
September, 2025
Unlocking Efficiencies for AI Implementation in Procurement Optimization
By the end 2025, over 60% of procurement decisions will be influenced by AI, yet most organizations still struggle to implement it effectively. Procurement leaders face a paradox: Artificial Intelligence promises transformation, but only when implemented with surgical precision. The hype is over—AI is now a board-level mandate actively reshaping how procurement functions, but turning promise into performance demands more than interest; it requires executive clarity. In our last article, we explored how AI creates value. This time, we’re focused on how to unlock it. From fragmented data and compliance constraints to change resistance and misaligned processes, the road to AI success is lined with pitfalls. What separates the leaders is a practical, people-first approach—one that aligns technology with business goals, ensures stakeholder trust, and delivers measurable impact.
October, 2025
Business Process Services – Provider Trends Q3 2025
In this quarterly report for CQ3 2025, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
December, 2025
Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
F&A Business Process Transformation 2023–2024 Market Insights™
The F&A Business Process Transformation 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any F&A outsourcing project. The report also highlights key challenges enterprises face today while outsourcing F&A processes.
February, 2024
Unlocking the Power of Zero Cost Transformation: Business Acceleration with Minimal Investment
Enterprises face the complex challenge of balancing IT investment for growth with maintaining operations amidst global economic uncertainties. The Zero Cost Transformation approach has emerged as a solution, emphasizing repurposing savings from streamlined processes to fund innovation. It involves leveraging cloud solutions and proprietary tools and aligning expenses with business outcomes. Additionally, enterprises should implement the Net Economic Value Added™ (NEVA) approach to assess transformation success, focusing on the impact of innovation on core operations rather than just technology cost reductions. It enables enterprises to navigate economic challenges by prioritizing sustained innovation-led growth over short-term cost efficiencies.
April, 2024
Advanced Network Services 2024 RadarView™
The Advanced Network Services 2024 RadarView™ assists organizations in identifying strategic partners for advanced network services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key advanced network services providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right advanced network services partner. The 68-page report highlights top supply-side trends in the advanced network services space and Avasant’s viewpoint on them.
July, 2024
Generative AI Services 2024 RadarView™
The Generative AI Services 2024 RadarView assists organizations in identifying strategic partners for Gen AI services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key Gen AI service providers across the dimensions of practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right service partners. The 52-page report highlights top supply-side trends in the Gen AI space and Avasant’s viewpoint on them.
October, 2024
The Open-Source Gambit: Did DeepSeek Ignite an AI Arms Race?
On January 20, 2025, DeepSeek stunned the industry with the release of DeepSeek-R1, an open-source, cost-efficient AI model that rivaled OpenAI’s GPT-4 on multiple benchmarks. DeepSeek did not just disrupt the AI industry; it sparked a geopolitical AI arms race. The battle for AI sovereignty has begun. While multiple governments have banned DeepSeek over data security concerns, its impact on AI’s trajectory is definite. Just as Sputnik’s launch in 1957 ignited the space race, DeepSeek has triggered a reckoning in AI strategy, forcing the world to reconsider the balance between accessibility, security, and sovereignty.
February, 2025
From Complexity to Clarity: Divestitures Reshaping the Future of Retail and CPG
The retail and consumer packaged goods (CPG) industry is facing mounting pressure to adapt to rapidly evolving market dynamics with global uncertainties, geopolitical tensions, and restrictive trade policies leading to challenging environments for business. As the business landscape is evolving fast, enterprises are dynamically reshaping their portfolios to maintain a competitive edge, and divestitures have emerged as a strategic lever to unlock value and sharpen focus. The transformative power of digital technology and continued advancement in AI, shifting consumer behaviors, complying with sustainability and ESG regulatory requirements, strategic realignment, and reducing overall risk are forcing legacy retail and CPG companies to rethink their business models. This allows organizations to refocus on core brands, shed underperforming or non-aligned assets, and unlock value in businesses that may thrive better outside the parent company’s structure.
June, 2025
From Field Agents to AI-Powered Advisors: How Generative AI and Agentic AI Have Redefined Insurance Distribution
The insurance landscape has long relied on the expertise and reach of field agents to drive customer acquisition, foster relationships, and build trust. In many regions, particularly across Asia, Africa, and Latin America, field agents have served as the lifeblood of insurance distribution for decades. However, this traditional model is undergoing a rapid, foundational transformation.
July, 2025
Travel, Transportation, and Hospitality Digital Services 2025 Market Insights™
The Travel, Transportation, and Hospitality Digital Services 2025 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital project in the travel, transportation, and hospitality industry. The report also highlights key challenges that enterprises face today.
August, 2025