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Fortifying Generative AI: Microsoft’s Vigilance on Security, Trust, and Governance
As businesses increasingly experiment with generative AI solutions to streamline their processes, it becomes clear that the risk environment is growing. Since threats change constantly, CIOs and CISOs are realizing more and more that AI and generative AI models need to be trusted with some decision-making to stay up with new threats. In line with this, cloud service providers and managed security service providers have made major investments in large language models for security applications during the past year. In this article, we highlight the efforts of Microsoft, focusing on the Microsoft AI Tour Mumbai event held in January.
February, 2024
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Business Process Services – Provider Trends CQ4 2023 and CY 2023
In this quarterly report (calendar quarter 4, 2023) and annual report (calendar year, 2023), Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures, market interactions, and sourcing data.
April, 2024
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Reimagining Enterprise Applications: Powered by Gen AI, Aligned with Industry, and Driven by Sustainability
This paper explores the radical transformation of enterprise applications, highlighting how generative AI (Gen AI), industry alignment, and sustainability are reshaping modern software landscapes. Once rigid and monolithic, enterprise systems are now intelligent, composable, and context-aware—driving strategic agility and innovation. Showcasing TCS’s vision and platforms including TCS Crystallus™ and Net Zero Carbon Platform, the paper illustrates how enterprises are embedding Gen AI, industry-specific solutions, and ESG principles into core operations. With real-world examples from Vantage Towers and Tata Power, it presents a compelling blueprint for building intelligent, future-ready, and sustainable enterprises.
May, 2025
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Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
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Intelligent Automation Services 2023–2024 RadarView™
The Intelligent Automation Services 2023–2024 RadarView™ assists organizations in identifying strategic partners for IA services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key IA service providers across the dimensions of practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right services partner. The 70-page report highlights top supply-side trends in IA space and Avasant’s viewpoint on them.
February, 2024
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Cloud Customer Relationship Management Suites 2024 RadarView™
The Cloud Customer Relationship Management Suites 2024 RadarView™ assists organizations in identifying strategic partners for CRM adoption by providing a detailed analysis of key cloud CRM vendors across product maturity, enterprise adaptability, and innovation road map. The 46-page report highlights top supply-side trends in the cloud CRM suites space and Avasant’s viewpoint.
July, 2024
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Banking Process Transformation 2025 RadarView™
The Banking Process Transformation 2025 RadarView™ provides information to assist enterprises in building a banking outsourcing service strategy and charting an action plan for banking process service transformation. It identifies key global banking outsourcing service providers that can help expedite this transformation. It also brings out detailed capability and experience analyses of leading providers to assist businesses in identifying the right strategic partners. The 68-page report highlights key industry trends in the banking process transformation space and Avasant’s viewpoint.
June, 2025
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Digital CX Services 2023 RadarView™
The Digital CX Services 2023 RadarView™ assists organizations in identifying strategic partners for CX transformation by featuring detailed capabilities and analyses of leading service providers. It provides a 360-degree view of key digital CX services providers across practice maturity, partner ecosystem, and investments and innovation. The 75-page report highlights top supply-side trends in the digital CX services space and Avasant’s viewpoint on them.
August, 2023
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Intelligent Automation Services 2023–2024 Market Insights™
The Intelligent Automation Services 2023–2024 Market Insights assists organizations in identifying important demand-side trends that are expected to have a long-term impact on their IA projects. The report also highlights the key challenges enterprises face today in this space.
February, 2024
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Cloud Customer Relationship Management Suites 2024 Market Insights™
The Cloud Customer Relationship Management Suites 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any CRM adoption project. It also provides insights into the key use cases addressed by enterprises across various industries.
July, 2024
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Innovation at the Speed of Flight: Pioneering Digital Transformation in Aerospace and Defense
Digital transformation is a critical focus for the Aerospace and Defense (A&D) sector as organizations seek to improve operational efficiency, enhance system integration, and maintain competitiveness in a rapidly evolving technological landscape. With increasing reliance on data-driven systems, automation, and advanced analytics, A&D firms are exploring new ways to modernize processes while ensuring security, compliance, and reliability.
August, 2025
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Digital CX Services 2023 Market Insights™
The Digital CX Services 2023 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital CX services project. The report also highlights key challenges that enterprises face today.
August, 2023
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IT and Apps Managed Services Provider Trends: Quarterly Report for Q4 2023
In this quarterly report (calendar quarter 4, 2023), Avasant provides key information on IT and apps managed services provider trends. The report covers key information on the IT services industry and the provider ecosystem. It covers the service provider facts and figures (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The report covers trends across a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographic coverage for the report is global. It builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources such as public disclosures, market interactions, and deals data.
February, 2024
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Salesforce Services 2024 RadarView™
The Salesforce Services 2024 RadarView™ assists organizations in identifying strategic partners for Salesforce adoption by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key Salesforce service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right Salesforce services partner. The 76-page report highlights top supply-side trends in the Salesforce space and Avasant’s viewpoint.
September, 2024
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Leading Change in IT Procurement Integration: How to Align People, Process, and Outcomes
Digital transformation is a critical focus for the Aerospace and Defense (A&D) sector as organizations seek to improve operational efficiency, enhance system integration, and maintain competitiveness in a rapidly evolving technological landscape. With increasing reliance on data-driven systems, automation, and advanced analytics, A&D firms are exploring new ways to modernize processes while ensuring security, compliance, and reliability.
August, 2025
Customer relationship management (CRM)
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