Customer relationship management (CRM)

In an age where content is unlimited, but attention is scarce, media companies face a growing paradox: how to deliver stories that capture attention without drowning audiences in noise. At the same time, the pressure to produce content faster has intensified, particularly in journalism where deadlines often cut into depth. Together, these twin challenges—the demand for personalized engagement and the need for speed—have forced the industry to search for new solutions. Increasingly, the answer lies in artificial intelligence. Far from replacing creativity, AI is emerging as a tool to repurpose content, personalize experiences, and streamline production, allowing creators to focus on what matters most: telling stories that resonate. Industry leaders, including those speaking at Avasant’s “Empowering Beyond Summit,” have echoed this view—arguing that AI is becoming not a threat, but an enhancer of creativity (Avasant Summit Video, 2025).

November, 2025