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It’s a Jungle Out There: The New Amazon E-Patent (Apr 2000)
Hot on the heels of its controversial "One-Click" patent, Amazon.com may have struck gold again with a newly issued patent relating to its system by which other websites send its customers in exchange for a commission. These so-called affiliate programs are a common technique used among e-commerce websites to increase traffic and product sales. The new Amazon patent could prevent Amazon's competitors from using the method, or as an alternative, enable Amazon to charge a license fee for its use. A third possibility is that Amazon will be reluctant to step up to enforce the new patent for fear that a court might find the patent invalid. Amazon spokespersons have thus far declined to tip their hands as to the company's intentions.
August, 2002
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Rethink That Link: Can a Link Be Copyright Infringement? (Feb 2000)
Website operators prize their ability to provide a list of "useful links" or even to link directly to other locations containing information which may be helpful to visitors. A recent federal court ruling in Utah, however, has created a stir regarding this right, held sacred by denizens of the Internet. In an ongoing lawsuit, the court issued a preliminary injunction barring two critics of the Mormon Church from posting on their website the Internet addresses of other sites containing unauthorized copies of a Mormon text.
August, 2002
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Catching the Big Internet Fish: Legal Issues in Webcasting (Jan 2000)
Downloadable music formats such as MP3 may be stealing most of the headlines with regard to online music, but another wave, popularly known as "webcasting," is hitting the Internet. Webcasting, at the basic level, is like radio broadcasting, but via the Internet instead of the airwaves.
August, 2002
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Copyright Holders: Claim Your Rights Online (Jun 2000)
One of the most frequently asked questions regarding the protection of website content is how to let users know that the author claims ownership. A popular misconception is that posting material on the Internet is tantamount to delivering it into the public domain. Such is not the case. An author of website content is entitled to the same protection under the Copyright Act as the creator of a book, magazine article, or screenplay. How does the author assert these rights? The answer lies in the legal concept of notice.
August, 2002
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Auctioneer or Pirateer? (May 2000)
Three leading computer game companies recently filed a joint lawsuit against Yahoo! alleging that the portal is facilitating the sale of illegal and counterfeit computer games and the hardware required to run the programs, including the so-called "mod chips" which enable users to circumvent copy protection measures.
August, 2002
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Agriculture Industry is Increasing Efficiencies with Online Auctions
Contrary to its stereotype as an old-fashioned industry, agriculture is in a craze about the same phenomenon as all other industries: e-commerce--specifically auctions. Although online auctions are of peak interest on the Internet, agricultural auctions are in the early stages of development (currently, there is no data enumerating the number of cattle sold online), and like all other industries, agriculture is seeking a more efficient and cost-effective way of doing business. Online auctions and trading posts serve this function.
August, 2002
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Agriculture and the Internet: Small Farms Promote Themselves Online
In a study of websites promoting small farming operations in the American Mid-West, Computer Economics found that owners of family farms and small orchards use several strategies to compete with large, nationally based e-commerce sites and attract visitors and shoppers to their operations.
August, 2002
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eFruit Puts Buyers and Sellers in the Loop
Fruit International, creator of online marketplaces for buyers and sellers of agricultural commodities, has launched an online marketplace devoted to fruit procurement. With its acquisition of CitrusTrader.com completed, eFruit will soon offer FruitProcurement, an online marketplace for fruit contract negotiation, wireless fruit delivery scheduling, harvest and hauling negotiation, and fruit delivery status reports.
August, 2002
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Finding Technology Consumers in the Education Market (Nov 2000)
For information technology or Web solutions companies looking to promote their products in the education market, it is important to pinpoint areas and types of schools that are most likely to yield future customers. Technology solutions for education must be highly tailored for specific the specific and unique needs of the end-users.
August, 2002
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The Next Wave of Netrepreneurs: High School Students
In a survey of 101 San Diego County high school seniors in economics classes, Computer Economics found that 8% of students are already running a business online while another 56% are either planning an Internet business or are thinking of running an online venture in the future. All of the entrepreneurial students in our study who are running an e-business are male. Among the students currently planning a business, only one was female. Within the 37% of students who say they have never considered running their own business, the majority are female.
August, 2002
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Interactive TV: Product Placement and Government Restrictions
Computer Economics consulted four experts in the field of ITV marketing for cutting-edge insight into ITV marketing both today and in the future. We asked our experts about the current standing of ITV-based e-commerce, including what e-businesses are already doing to reach consumers using product placement and ITV technology, and what government restrictions apply to product placement on television.
August, 2002
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Interactive TV: Website Design Strategies
Computer Economics interviewed interactive TV (ITV) experts Gerard Kunkel, senior vice president of sales and marketing for WorldGate Communications and James Aguilar, director of network media for Microsoft regarding their views on the developing media of interactive TV and their strategies for creating ITV-oriented websites.
August, 2002
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Visions and Positioning for the Future of Interactive TV
Companies must begin to position themselves for the emergence of interactive TV. Interactive TV technology is still in its primordial stage, and very few companies (even among the e-commerce elite) have positioned themselves to realize its benefits. Companies that plan now for the improvement and expansion of interactive TV will have a head start on their competition.
August, 2002
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Convergence: I Want My NetTV
Whether cable modems or DSL prevail in integrating television with Internet services, converging with television can bring a new segment of surfers onto the Internet. Since no one aside from unabombers fears the television, computer-phobic, technologically deficient masses will begin surfing the web, providing e-commerce with a new market segment. WebTV failed, but that may have been due to a timing issue--at that point the web was still unfamiliar terrain. Now that the Internet has grown in popularity, integrating television with the Internet is a more viable procedure.
August, 2002
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Making the Case for Automating Medical Practice (Oct 2000)
ePhysician has developed secure, Palm-based wireless handheld medical devices that help healthcare professionals improve the quality of care. The company established partnerships with VeriSign's wireless Internet trust services as well as several other companies to create the first security solution for PalmOS handheld devices intended to be Health Insurance Portability and Accountability Act (HIPAA)-compliant.
August, 2002
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