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Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
Hybrid Enterprise Cloud Services 2023–2024 Market Insights™
The Hybrid Enterprise Cloud Services 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any hybrid enterprise cloud projects. The report also highlights key hybrid enterprise cloud services challenges that enterprises face today.
February, 2024
Multisourcing Service Integration 2023–2024 Market Insights™
The Multisourcing Service Integration 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any MSI project. The report also highlights MSI challenges that enterprises face today.
April, 2024
Leading Change: Strategies for Generative AI Transformation
Over the past two decades, we have been at the forefront of technological innovation, from RPA in the early 2000s to AI in the 2010s, and now Gen AI is becoming essential after ChatGPT’s launch in 2022. Technology’s impact has evolved from automating blue-collar tasks to transforming white-collar roles like strategy and design thinking. Amid this shift, change management is critical yet often overlooked, with a success rate of only 33%, leaving many employees struggling or unfit for new roles. This research byte analyzes change management strategies across different use cases and identifies best practices for driving effective organizational change.
September, 2024
Embracing the Potential of Advanced Technologies for the Life Sciences Sector
The life sciences sector, encompassing biotechnology, pharmaceutical, and medical device manufacturers, is experiencing a transformation driven by rapid advances in AI and data technologies. These innovations can significantly enhance research, drug development, and patient outcomes.
February, 2025
Avasant Quantum Series: The Provider Imperative — Preparing Enterprises for the Quantum Era
While many Tier 1 and Tier 2 service providers have started laying the foundation for quantum computing and adjacent technologies, progress remains inconsistent, and most are still in the early stages of true readiness. At Avasant, we recognize that service providers often require strategic guidance in navigating this complex and rapidly evolving space, particularly in understanding enterprise expectations and aligning capabilities accordingly. Drawing on deep client interactions and insights into enterprise aspirations across AI and quantum, we have developed a comprehensive framework for service providers to assess and build quantum readiness. This framework spans four critical dimensions: practice capabilities, talent development, ecosystem partnerships, and investment priorities. It also incorporates key decision-making principles that enterprises are using to evaluate and select providers for their quantum journey.
June, 2025
Beyond the Balance Sheet: ESG-Driven Divestitures
When a global consumer goods company divested its plastics-heavy packaging division last year, the move wasn’t just about cutting costs—it was about cutting carbon. This wasn’t just a business decision; it was a bold statement about priorities. In the fast-changing world of corporate strategy, ESG-driven divestitures are flipping the script, proving that letting go of the wrong assets can mean holding on to what really matters.
August, 2025
From Legacy to Leadership: How State and Local Governments Are Powering Public Services through Technology
State and local governments across the US and Europe are accelerating digital transformation to redefine public service delivery, improve governance, and boost citizen engagement. This technological evolution is integral to achieving resilient, efficient, and equitable public sector outcomes. This article examines the complexity and real-world impact of modernization across critical government functions by weaving enterprise-scale deployments and concrete numerical data into each transition stage.
September, 2025
Capacity Wars: Securing GPU’s Without Paying Scarcity Premiums
As AI infrastructure demand surges, organizations face unpredictable scarcity premiums on GPUs and compute resources. These premiums spike during chip launches, regional power constraints, and sudden model feature changes. Instead of overpaying for priority access, enterprises should adopt a “capacity ladder” strategy, diversifying reservations across chip classes, regions, and providers, with pre-agreed substitution rights and pricing step-downs. Avasant’s AI Contract Intelligence framework enables organizations to secure throughput, avoid scarcity premiums, and future-proof their AI sourcing by embedding laddered reservations, chip-class equivalency, and dual-provider orchestration into contracts. The result: predictable costs, assured capacity, and resilience against supply shocks.
October, 2025
Digital Engineering Services 2025–2026 RadarView™
The Digital Engineering Services 2025–2026 RadarView™ can help enterprises identify the right partners and service providers to implement their digital engineering strategy by providing detailed capability and experience analysis for leading service providers. The report provides a 360-degree view of key providers for digital engineering services across practice maturity, partner ecosystem, and investments and innovations. The 70-page report also highlights top supply-side trends in the digital engineering space and Avasant’s viewpoint.
November, 2025
Data and Cloud: The Silent Soldiers of the Gen AI Revolution
Generative AI is the talk of the town and there is a lot of hyperbole about its capabilities and use cases. However, the true value will be derived by organizations that are able to build the right data and cloud environments that can enable Gen AI applications. In this research byte, we explore the actual maturity of generative AI and what its foundational elements are. We also discuss how service providers need to focus on building services and offerings for helping their customers build the data and cloud environments required to derive Gen AI value. We highlight the efforts of one such service provider, Infosys, based on its recent annual conference, Americas Confluence 2023, held in September.
October, 2023
Fortifying Generative AI: Microsoft’s Vigilance on Security, Trust, and Governance
As businesses increasingly experiment with generative AI solutions to streamline their processes, it becomes clear that the risk environment is growing. Since threats change constantly, CIOs and CISOs are realizing more and more that AI and generative AI models need to be trusted with some decision-making to stay up with new threats. In line with this, cloud service providers and managed security service providers have made major investments in large language models for security applications during the past year. In this article, we highlight the efforts of Microsoft, focusing on the Microsoft AI Tour Mumbai event held in January.
February, 2024
Business Process Services – Provider Trends CQ4 2023 and CY 2023
In this quarterly report (calendar quarter 4, 2023) and annual report (calendar year, 2023), Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures, market interactions, and sourcing data.
April, 2024
Shokworks’ Blockchain Breakthroughs
Companies are faced with a multitude of technologies to invest in from AI, blockchain, data analytics, automation, and more. But seeing past the technology and understanding how to deploy it to get real-world business results is key. When engaging a provider to help, this becomes doubly important. There are many companies that dabble in blockchain, but few know how to get the best results. One of these is Shokworks Inc., a Dallas-based company that is pioneering creative, viable solutions that span industries, from sports to education to entertainment and more.
October, 2024
Redefining Humanity: The Next Evolutionary Leap?
In an era dominated by discussions on technology and automation, a deeper, more existential question is emerging: What does it mean to be human? This conversation is shifting beyond the confines of traditional tech discourse to explore the intersection of society, spirituality, medicine, space, and the forces that will shape the next 15 years of civilization. The recent Synapse Conclave, a two-day conference featuring over 40 thought leaders from various walks of life, explored the forces shaping the future, challenging long-held assumptions and posing urgent questions about the trajectory of human identity.
February, 2025