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Media and Entertainment Digital Services 2023–2024 Market Insights™
The Media and Entertainment Digital Services 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact in the future for any digital projects in the media and entertainment space. The report also highlights key challenges that enterprises face today.
June, 2023
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Generative AI: A Key Enabler of Personalized and Intelligent CX
Generative AI is poised to transform customer-facing functions, including marketing, sales, commerce, and customer service. This research byte explores the enterprise applications and use cases of generative AI within the customer experience (CX) landscape, from automating content creation, personalizing product recommendations, and analyzing customer feedback to self-service automation. It also highlights how generative AI can significantly boost personalization and drive intelligent CX. Finally, it lays out key considerations for enterprises when adopting generative AI in their CX endeavors, including the need for unified customer data, external partners to speed up implementations, and ensuring content quality and data access control.
December, 2023
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Advanced Network Services 2025 RadarView™
The Advanced Network Services 2025 RadarView™ assists organizations in identifying strategic partners for advanced network services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key advanced network service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right advanced network services partner. The 64-page report highlights top supply-side trends in the advanced network services space and Avasant’s viewpoint on them.
June, 2025






