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Using Generative AI to Optimize the Media Supply Chain and Explore New Revenue Avenues
The media and entertainment industry has undergone a significant transformation driven by the integration of deep learning and AI. Enterprises are harnessing generative AI for various applications, including newsroom editing, scriptwriting, marketing optimization, and regional market expansion through deepfake dubbed videos. There i’s a growing focus on immersive experiences powered by AR/VR/XR technologies to enhance customer engagement. Additionally, businesses are exploring revenue-generating opportunities through non-fungible tokens (NFTs), offering digital character toys on NFT marketplaces. To ensure operational efficiency and meet evolving consumer expectations, enterprises are modernizing legacy systems, prioritizing cybersecurity, and adopting remote production models, as well as leveraging cloud technology to reduce their environmental footprint. This comprehensive approach reflects the industry’s commitment to innovation and sustainability, and delivering high-quality customer experiences. Both demand- and supply-side trends are covered in Avasant’s Media and Entertainment Digital Services 2024 Market Insights™ and Media and Entertainment Digital Services 2024 RadarView™, respectively.
October, 2024
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Meta’s Mixed Reality Play: Consumerization Paves Way for Enterprise Use Cases
Ray-Ban Stories, a collaboration between Meta (formerly Facebook) and Ray-Ban, represents a blend of classic eyewear design and cutting-edge technology. These smart glasses allow users to capture photos and videos, listen to music, take calls, send messages, and interact with social media, all while maintaining a stylish appearance.
November, 2024
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Intelligent Document Processing Platforms: Enabling Unstructured Data Extraction with Gen AI
Government e-invoicing mandates, greater integration with enterprise systems, and the rise of Gen AI use cases have driven a surge in intelligent document processing (IDP) adoption. In response, vendors are enhancing their platforms with patented technologies and developing industry-specific IDP solutions to accelerate time to market. Larger enterprise application providers are acquiring IDP vendors to expand their portfolios, fueling industry consolidation and workflow optimization. These advancements have elevated IDP to an essential operational tool within traditional enterprise systems, enabling faster deployments and improved efficiency across business functions. Both demand- and supply-side trends are covered in Avasant’s Intelligent Document Processing Platforms 2024–2025 Market Insights ™ and Intelligent Document Processing Platforms 2024–2025 RadarView ™, respectively.
December, 2024
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Lessons in Transitions: What Presidential Inaugurations and Managed Services Transitions Teach Us About Change Management
Every transition comes with its own set of challenges. In business, a shift to a new managed services provider can feel as monumental as a presidential transition—albeit with fewer news headlines and press conferences. But in many ways, these types of transitions require similar structures: clear communication, stakeholder engagement, and thorough strategic planning. Both involve transferring knowledge, ensuring continuity, and managing expectations across a wide range of stakeholders. And while a managed services transition may not change the course of a nation, it can greatly impact a company’s day-to-day operations and long-term success.
January, 2025
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Breakthrough Innovation Through Digitalization in the Life Sciences Domain
In the face of challenges such as cost reduction, regulatory complexities, and the need for innovation, the life sciences industry is aggressively investing in digital technologies like generative AI, advanced analytics, automation, and cybersecurity. Enhancing R&D efficiency is crucial for accelerating the time-to-market for advanced treatments, while breakthroughs in genomics are driving personalized medicine. Life sciences companies also leverage digital solutions to strengthen their manufacturing and supply chains, ensuring agility, quality, and efficiency in delivering critical therapies. Optimizing sales and marketing strategies enhances customer engagement and market access while increasing ESG adoption reflects growing regulatory, investor, and societal expectations. To drive these transformations, life sciences enterprises collaborate with service providers for digital expertise and execution. Both demand-side and supply-side trends are covered in our Life Sciences Digital Services 2025 Market Insights™ and Life Sciences Digital Services 2025 RadarView™, respectively.
March, 2025
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As Disruptions Mount, SCM Adoption and Investment Rise
The surge in supply chain management (SCM) technology adoption and investment in the past year signals a decisive shift driven by a confluence of factors that have exposed vulnerabilities and highlighted the critical need for resilience and agility. This increased investment reflects a proactive response to the persistent disruptions that have plagued global supply chains, including pandemic-induced shortages, geopolitical instability, and escalating customer expectations for transparency and speed. This Research Byte provides a summary of our full report on supply chain management adoption and customer experience.
April, 2025
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The Evolving Future of Clinical and Care Management: From Utilization to Intelligence-driven Care
Clinical and care management has undergone a fundamental shift in recent years, moving from reactive, utilization-focused models to proactive, patient-centered approaches that prioritize prevention, personalization, and care continuity. The integration of technologies such as generative AI, automation, analytics, and digital triage tools has enabled more precise risk stratification, faster prior authorizations, and smarter care coordination. Organizations are embedding clinical decision support tools and virtual care capabilities across the care continuum, improving both outcomes and operational efficiency. Looking ahead, the future of clinical and care management lies in building intelligent, scalable ecosystems where data flows seamlessly across providers, payors, and patients. This will be driven by AI-powered population health tools, adaptive care pathways, and real-time clinical insights that enable early interventions and reduce unnecessary utilization, ultimately reshaping how care is delivered and managed.
June, 2025
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United Kingdom (UK) Digital Services: Powering National Resilience and Innovation through Next-Gen Digital Solutions
The UK digital services sector is undergoing a strategic shift as enterprises intensify efforts to modernize operations, strengthen cyber resilience, and meet rising consumer expectations. Accelerated by AI adoption, hybrid cloud models, and sovereign data mandates, digital investments are reshaping industry delivery models. At the same time, public sector reforms and national infrastructure initiatives reinforce the push toward compliant and future-ready digital ecosystems, aligning with the ESG frameworks. This evolution reflects the UK’s broader ambition to position itself as a pioneer in secure, innovative, and inclusive digital transformation.
July, 2025
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Improving Cost Control through AI and Automation and Workforce Management Strategies
With rising challenges, such as increasing staffing costs, medical supplies costs, and rising underpayments, healthcare providers are streamlining administrative and workflow processes, enhancing the supplier/payor relationship, and deploying workforce management strategies to keep operational expenses in RCM operations under control. They are also prioritizing process automation, EHR system upgrades, patient payment models, and AI solutions to enhance revenue cycle management (RCM) operations. Service providers are utilizing generative AI-based solutions to improve efficiency across routine processes in the RCM operations, including denial management, prior authorization, and appeal generation. Both demand-side and supply-side trends are covered in our Revenue Cycle Management (RCM) Business Process Transformation 2025 Market Insights™ and Revenue Cycle Management (RCM) Business Process Transformation 2025 RadarView™, respectively.
September, 2025
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The Evolution of Service Providers from AI Enablers to Ecosystem Orchestrators
Enterprises are accelerating the adoption of generative AI to achieve measurable productivity gains, fueling growth in large-scale transformations and managed service deals. At the same time, many are developing proprietary large language models to enhance contextual accuracy, regulatory compliance, and data sovereignty. While automation-led functions are scaling rapidly, compliance-heavy areas continue to advance cautiously. In parallel, national investments in sovereign AI are strengthening domestic compute and data ecosystems, reinforcing the foundation for enterprise-grade AI maturity.
November, 2025
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Disaster Recovery Outsourcing Trends and Customer Experience 2023
Experiences over the past three years have revealed that many organizations were not adequately prepared for a worldwide pandemic from a business continuity perspective. But most enterprises responded by establishing remote working environments on short notice and built out the network infrastructure and security measures to support them. Now, emerging from pandemic lockdowns, most businesses are retaining these remote work capabilities, even if they are to support a hybrid work model. Businesses are now more resilient, not just in facing another pandemic but in supporting remote work in the event of other natural or man-made disasters.
June, 2023
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Internet of Things Adoption Trends and Customer Experience 2023
The Internet of Things (IoT) is a maturing technology and for many years it has promised benefits such as lower labor costs, better tracking of assets, improved business processes, and efficient energy management. Indeed, IoT seems like a no-brainer technology for companies to invest in. By now, if the hype were to be believed, every product in the home would be “smart” and every machine in the enterprise would be replete with sensors. Instead, IoT lags behind most of the other technologies in our Technology Trends study in terms of new investment.
June, 2023
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Internet of Things Adoption Trends and Customer Experience 2024
The Internet of Things (IoT) is still a maturing technology that promises benefits such as lower labor costs, better tracking of assets, improved business processes, and efficient energy management. Indeed, IoT seems like a no-brainer technology for most companies to invest in, and from a consumer point of view, it seems they have. By now, just about every product in the home is “smart” and enabled with some remote access and app connection. IoT is beginning to see significant growth compared to its previous benchmarks. However, when it comes to enterprise usage, IoT lags behind most of the other technologies in our Technology Trends study in terms of new investment.
January, 2025
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IT Strategic Planning Best Practices 2023
With digital transformation well underway, organizations of all sizes and across multiple industry sectors are increasingly viewing information technology as essential in supporting business strategy. Organizations in these sectors face digital disruption, and it is difficult to see how they can respond without an IT strategic plan.
September, 2023
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IT Spending and Staffing Benchmarks 2023/2024: Chapter 2: Composite Benchmarks
The IT spending and staffing outlook for 2023 can best be described with the old British slogan, “keep calm and carry on.” As we mentioned in last year’s study, IT budgets are increasingly divorced from economic conditions. As enterprises continue their digital transformation, the IT department is increasingly valuable. Much of that can be attributed to IT’s new seat at the strategic table and the growing perception that technology can drive revenue growth. Despite economic headwinds, we see only a slight pullback in IT spending.
July, 2023
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