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Google Cloud’s Yellow Brick Road: The New Way to Cloud with AI-First Stack
This research byte highlights the industry’s shift toward autonomous, task-oriented AI agents, with 88% of enterprises expected to adopt them in some capacity in 2025. However, only 10% will scale the deployment of these agents. At Google Cloud Next 2025, this transformation was symbolized through a generative AI reinterpretation of The Wizard of Oz, underscoring Google’s vision for AI-driven cloud platforms. CEO Sundar Pichai emphasized AI as a foundational layer, not an add-on, with innovations like Gemini-powered models and agents guiding enterprises along a modern “yellow brick road”—toward open, secure, AI-first cloud ecosystems.
May, 2025
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Unlocking New Horizons in Manufacturing Through Digital Resilience and Intelligent Operations
Manufacturing enterprises are accelerating digital transformation by embedding agentic and predictive AI across production lines for quality control, maintenance, and R&D optimization. To enhance resilience and operational planning, they are adopting digital twins, immersive simulations, and AR/VR-enabled digital threads across design and service stages. Platform-led modernization is gaining traction through low-code industrial IoT (IIoT) platforms, AI-powered edge, and cloud-based manufacturing execution systems (MES) for real-time visibility and centralized decision-making. Human-machine collaboration is also expanding, with investments in Industry 5.0 technologies such as wearables, voice AI, and collaborative robotics to improve safety and productivity. In parallel, enterprises are strengthening supply chain resilience and sustainability using blockchain, AI, micro factories, and circular manufacturing practices to meet traceability and ESG goals. Manufacturing companies collaborate with service providers for this digital transformation, which requires strong technological expertise and delivery capabilities. Both demand-side and supply-side trends are covered in our Manufacturing Digital Services 2025 Market Insights™ and Manufacturing Digital Services 2025 RadarView™, respectively.
June, 2025
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Advancing MSI Outcomes with Experience-Centric Delivery and Generative AI
Organizations are shifting their approach to multisourcing service integration (MSI), moving from vendor coordination management toward facilitating experience-focused delivery, cross-domain service management, and agile, product-oriented transformation. However, they continue to face persistent challenges such as unclear ownership of cross-supplier processes, fragmented SLAs, and a lack of interoperability across platforms and tools. Service providers are addressing these gaps by embedding experience-level agreements into MSI engagements. They are also enhancing responsiveness and improving service outcomes by leveraging generative AI and agentic AI to automate incident resolution, streamline orchestration, and deliver real-time insights.
July, 2025
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Augmenting Industry-Specific Processes with Salesforce Agentforce
Enterprises are accelerating the adoption of Salesforce applications to unify fragmented data estates and operationalize AI at scale. Agentforce is gaining traction across industries, powering vertical-specific use cases such as warranty claim handling in manufacturing, patient enablement in healthcare, and media plan automation in entertainment. Service providers are embedding agentic AI across CRM life cycle stages, spanning lead management, marketing, configure, price, quote (CPQ), customer engagement, and support. They are also guiding enterprises through the end-to-end Agentforce adoption journey , including AI maturity assessments, business process mapping, and prompt engineering, while driving organizational readiness through structured change management programs.
September, 2025
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Evolving Talent Strategies for AI-first Operations
Enterprises are rethinking their digital talent strategies as AI adoption reshapes work patterns and elevates the skills required to deliver at scale. Providers are expanding investments in engineering, data, and domain expertise while strengthening training infrastructure and partnering across the ecosystem to build job-ready talent. As AI takes on more routine activities, workforce roles are shifting toward higher-value judgment and oversight. In parallel, academia, government, and industry are working together to expand the pipeline of AI-skilled professionals.
December, 2025
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GAVS and Its AIOps Platform Tackle the IT Quagmire
The enterprise computing environment today is more heterogenous and complex than ever. There are multiple computing platforms, combinations of cloud and on-premises infrastructure, and even multiple clouds. This IT quagmire causes many problems and represents a security risk. Into this breach has stepped a discipline known as AIOps. A leading provider of AIOps solutions and a Tech Innovator is GAVS Technologies.
November, 2023
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Application Management Outsourcing Trends and Customer Experience 2023
As the application portfolio of an enterprise grows, the ongoing support for those systems can become a burden on the IT organization, leaving little time for developing and implementing new applications. In response, some organizations see outsourcing application management as an attractive option.
December, 2023
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Business and Data Analytics Adoption Trends and Customer Experience 2023
Enterprises may be entering a new paradigm when it comes to business and data analytics. This may be characterized as the third phase of data usage inside the IT department. First came the use of retrospective data, where data was collected and used to analyze and understand previous performance. Second came predictive analytics, where past data was used to predict the future and make enterprise decisions. Most organizations are still mastering this phase.
December, 2023
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Virtual and Augmented Reality Adoption Trends and Customer Experience 2025
Virtual reality and augmented reality (VR/AR) technologies are relatively new to the market and businesses are still in the early stages of adopting these solutions. Enterprises are actively experimenting with these technologies, and it may be a while before widespread adoption of VR/AR fully materializes. But despite the low adoption and investment rates compared to other technologies, companies that have taken the leap have begun to report more positive experiences with these than in previous years.
June, 2025
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Agile Development Best Practices 2024
SaaS and packaged solutions are incredibly valuable. They help save time and resources in developing and maintaining applications for common back-office processes such as payroll, accounting, ERP, and CRM.
February, 2024
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IT Spending and Staffing Benchmarks 2023/2024: Chapter 9: Wholesale Distribution Sector Benchmarks
Chapter 9 provides benchmarks for wholesale distributors. The category includes wholesale distributors of building products, home furnishings, home improvement products, auto parts, industrial components, fuel supply, electronics, food and beverage, and other products. The 31 respondents in the sample range in size from a minimum of about $50 million to $10 billion in revenue.
July, 2023
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IT Spending and Staffing Benchmarks 2023/2024: Chapter 36: Government Agencies Subsector Benchmarks
Chapter 36 provides benchmarks for federal, state, and regional government agencies. The category includes public health agencies, courts and law enforcement agencies, organizations that provide IT services to government agencies, social service agencies, state parks, and other federal, state, and regional government units. The 21 respondents in the sample have operating budgets that range in size from about $62 million to about $40 billion.
July, 2023
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IT Spending and Staffing Benchmarks 2023/2024: Chapter 33: Professional Services Subsector Benchmarks
Chapter 33 provides benchmarks for professional services organizations. The 20 respondents in the sample range in size from a minimum of about $50 million to about $2 billion in annual revenue. The sector includes firms that provide professional services, including legal, accounting, financial advice, consulting, marketing, and other services.
July, 2023
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The Rise of Agentic AI: Salesforce Leads the Charge with Agentforce
The market for enterprise-ready, generative AI-driven CRM solutions is rapidly transforming with the emergence of agentic AI. This evolution, from predictive bots to responsive copilots, has culminated in agents that not only generate responses but also take action. At Dreamforce 2024, Salesforce introduced Agentforce, an autonomous AI agent that automates every customer interaction and integrates seamlessly across platforms such as Slack, offering an upgrade over Einstein Copilot. While Salesforce currently leads the way in agentic AI, competitors are swiftly closing the gap. As Gen AI rapidly evolves, enterprises stand to gain from the innovations and advancements made by leading platform vendors.
October, 2024
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