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Invest Kerala Global Summit 2025: Key Insights and Strategic Opportunities
The Invest Kerala Global Summit 2025 highlighted Kerala's strategic advantages as an investment destination. Key insights include Kerala's robust infrastructure, thriving IT and startup ecosystem, and strong focus on emerging technologies like AI and robotics. The state boasts significant investment in IT parks such as Technopark, Infopark, and Cyberpark, and has a highly skilled workforce supported by government-backed skill development programs. Kerala's business-friendly policies, high literacy rate, and quality of life make it an attractive location for global enterprises. Recommendations for further growth include expanding technology hubs, developing industry-specific strategies, and enhancing leadership and workforce skills.
March, 2025
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A Playbook to Decode Cloud Strategy: Bridging Business Objectives and IT Priorities
In today’s rapidly evolving digital landscape, cloud transition is no longer a question of if but how well it is achieved. Despite the widespread shift to cloud-based ecosystems, many enterprises still lack a cohesive cloud strategy that balances cost efficiency, business agility, and risk management. This playbook offers guidance on ROI-driven migration planning, robust vendor and data governance, cost transparency through FinOps tools, and cloud-specific contract negotiation. It also highlights key risks in cloud adoption, from vendor lock-in to hidden costs. To unlock long-term value, enterprises need to shift from a cost-first mindset to a strategic and outcome-focused approach.
April, 2025
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Banking Process Transformation 2025 Market Insights™
The Banking Process Transformation 2025 Market Insights™ assists enterprises in identifying important demand-side trends that are expected to have a long-term impact on any banking process transformation engagement. The report also highlights key challenges that banking entities face today.
June, 2025
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SAP SuccessFactors Services 2025 RadarView™
The SAP SuccessFactors Services 2025 RadarView™ assists organizations in identifying strategic partners for adopting SAP SuccessFactors by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key SAP SuccessFactors service providers across practice maturity, partner ecosystem, and investments and innovation to help enterprises identify the appropriate service partner. The 58-page report also highlights the top supply-side trends in the SAP SuccessFactors services space and Avasant’s viewpoint.
July, 2025
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IT and Apps Managed Services Provider Trends: Quarterly Report for CQ1 2025
In this quarterly report (calendar quarter 1, 2025), Avasant provides key information on IT and apps managed services provider trends. The report covers key information on the IT services industry and the provider ecosystem. It covers the service provider facts and figures (including revenue and resource trends) and executive sentiment from the service provider community. The report covers trends across a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographic coverage for the report is global. It builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources such as public disclosures, market interactions, and deals data.
July, 2025
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Rethinking B2B Marketing Execution:The Age of Execution Reinvention
In Rethinking B2B Marketing Execution: The Age of Execution Reinvention, a report by Avasant commissioned by 2X, we examine how enterprise CMOs are redesigning how work gets done. The data is clear: the current model can’t keep up with pipeline goals, but leaders are already shifting.
August, 2025
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IT and Apps Managed Services Pricing and Solution Trends: H1 2025
In this report, Avasant provides key information on solutions and pricing trends for the IT and apps managed services industry within the past 6–12 months. The report covers several aspects, including market trends, pricing model trends, and pricing and staffing trends in the space. The geographical scope of the report is global, although there is an emphasis on data points from North America. The report leverages valuable insights from our enterprise interactions, ongoing market research, data collection through primary research, and the AvaMark™ Price Benchmarking database.
September, 2025
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Network Managed Services 2025 RadarView™
The Network Managed Services 2025 RadarView™ assists organizations in identifying strategic partners for network modernization by offering detailed capabilities for service providers. It provides a 360-degree view of key network managed service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right service partner. The 72-page report highlights top supply-side trends in the network managed services space and Avasant’s viewpoint on them.
September, 2025
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Business Process Services Pricing and Solution Trends: H1 2025
In this report, Avasant provides key information on pricing and solution trends for the business process services industry from the past 12 months. The report covers various aspects, including market demand, provider solution trends, commercial engagement trends, emerging location trends, and pricing and staffing trends in the space. The geographic coverage is global, with a large share of data points from North America. The report builds on insights gathered through our enterprise interactions, ongoing market research, data collection, and the AvaMark™ Price Benchmarking database.
October, 2025
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IT and Apps Managed Services Market Trends: Quarterly Report for CQ1 2023
In this quarterly report (Calendar Qtr 1, 2023), Avasant provides key information on IT Services Solution and Pricing Trends. The report covers market (buyer) perspective, macro trends from service provider community and finally, the pricing, solution and staffing trends in the space. The report covers trends across services including Infrastructure and Cloud Services, Application Services, and Digital Services. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through our enterprise interactions, ongoing market research and data collection, as well as AvaMark Price Benchmarking database.
May, 2023
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Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
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Generative AI Idea to Action: Execution Strategies for Enterprises and Service Providers
This report examines the recent developments in the generative AI field following the introduction of ChatGPT, outlining essential strategies for businesses and service providers to optimize their gains. It delves into the tangible benefits generative AI offers to enterprises and providers, highlighting its transformative impact on outsourcing agreements. This includes novel pricing models and productivity enhancements in IT and BPO services. Furthermore, the report identifies potential opportunities for service providers tailored to the specific needs of enterprises.
September, 2023
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Data Center Managed Services 2023–2024 Market Insights™
The Data Center Managed Services 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any data center management projects. The report also highlights key data center management challenges that enterprises face today.
November, 2023
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SAP S/4HANA Services 2023–2024 Market Insights™
The SAP S/4HANA Services 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any SAP S/4HANA migration projects. The report also highlights key challenges that enterprises face.
January, 2024
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Retail E-Commerce Platforms 2023–2024 RadarView Scan™
Avasant’s Retail E-Commerce Platforms 2023–2024 RadarView Scan™ helps enterprises in evaluating key vendors providing retail e-commerce platforms. The 29-page report also highlights how vendors leverage their capabilities to provide a retail e-commerce platform to address these challenges.
March, 2024
Automation
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