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Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
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Fortifying Generative AI: Microsoft’s Vigilance on Security, Trust, and Governance
As businesses increasingly experiment with generative AI solutions to streamline their processes, it becomes clear that the risk environment is growing. Since threats change constantly, CIOs and CISOs are realizing more and more that AI and generative AI models need to be trusted with some decision-making to stay up with new threats. In line with this, cloud service providers and managed security service providers have made major investments in large language models for security applications during the past year. In this article, we highlight the efforts of Microsoft, focusing on the Microsoft AI Tour Mumbai event held in January.
February, 2024
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Business Process Services – Provider Trends CQ4 2023 and CY 2023
In this quarterly report (calendar quarter 4, 2023) and annual report (calendar year, 2023), Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures, market interactions, and sourcing data.
April, 2024
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The Golden Age of America: Implications for Enterprises in Trump’s Second Term
President Donald Trump’s return to the White House on January 20, 2025, marked the beginning of a policy revolution that is reshaping the socioeconomic landscape of the United States. A mix of ambitious initiatives and polarizing decisions, these actions have already left a significant mark on enterprises operating in the region. From high-profile tech projects to dismantling diversity mandates, the administration’s “Build in America, by America” ethos signals a transformative era for businesses. Here is a closer look at key executive orders and their potential impact.
January, 2025
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Blockchain Services 2025 Market Insights™
The Blockchain Services 2025 Market Insights assists organizations in identifying key demand-side trends, application areas, and use cases for blockchain adoption. It also provides Avasant’s perspective on technology and blockchain trends that will impact digital transformation projects.
October, 2025
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Claims Processing Business Process Transformation 2023 RadarView™
The Claims Processing Business Process Transformation 2023 RadarView™ helps organizations in identifying strategic partners for claims processing services by offering detailed capability and experience analyses of service providers in this space. It provides a 360-degree view of the service providers across practice maturity, domain ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right claims processing services partner. The 66-page report highlights top supply-side trends in the claims processing services space and Avasant’s viewpoint.
September, 2023
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Intelligent Automation Services 2023–2024 RadarView™
The Intelligent Automation Services 2023–2024 RadarView™ assists organizations in identifying strategic partners for IA services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key IA service providers across the dimensions of practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right services partner. The 70-page report highlights top supply-side trends in IA space and Avasant’s viewpoint on them.
February, 2024
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AR/VR/XR Services 2024 RadarView™
The AR/VR/XR Services 2024 RadarView™ assists organizations in identifying strategic partners for AR/VR/XR by offering detailed capability and experience analyses of service providers. It provides a 360-degree view of key AR/VR/XR service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right AR/VR/XR services partner. The 48-page report also highlights top market trends in the AR/VR/XR space and Avasant’s viewpoint on them.
June, 2024
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Veeva Services 2025 Market Insights™
The Veeva Services 2025 Market Insights™ outlines key trends influencing how life sciences organizations adopt and use Veeva platforms. It also identifies common challenges companies face in implementing and scaling Veeva solutions across areas such as R&D, regulatory, quality, and commercial operations.
April, 2025
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Claims Processing Business Process Transformation 2023 Market Insights™
The Claims Processing Business Process Transformation 2023 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any claims processing services project. The report also highlights key challenges that enterprises face today.
September, 2023
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Intelligent Automation Services 2023–2024 Market Insights™
The Intelligent Automation Services 2023–2024 Market Insights assists organizations in identifying important demand-side trends that are expected to have a long-term impact on their IA projects. The report also highlights the key challenges enterprises face today in this space.
February, 2024
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AR/VR/XR Services 2024 Market Insights™
The AR/VR/XR Services 2023 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any AR/VR/XR project. The report also highlights key challenges that enterprises face today.
June, 2024
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State and Local Government Digital Services 2025 RadarView™
The State and Local Government Digital Services 2025 RadarView™ can help state and local governments craft a robust strategy based on industry outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 67-page report also highlights top market trends in the state and local government space and Avasant’s viewpoint.
June, 2025
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DeFi Asset Tokenization – Tokenization Drives Efficiency to Influence the Role of Regulated Markets
The whitepaper explores how multiple forces, including macroeconomic factors and technological shifts, are shaping the future of financial services and how DeFi asset tokenization helps address the current challenges. It covers aspects such as disruptive forces shaping the future of financial services, the need for cost transformation, tokenization’s role in addressing the current challenges in regulated financial markets, tokenization’s benefits across the capital markets value chain, and the role of service providers. It offers insights into what can be defined as a potential digital asset class and the unique advantages offered through DeFi asset tokenization for those asset classes.
September, 2023
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IT and Apps Managed Services Provider Trends: Quarterly Report for Q4 2023
In this quarterly report (calendar quarter 4, 2023), Avasant provides key information on IT and apps managed services provider trends. The report covers key information on the IT services industry and the provider ecosystem. It covers the service provider facts and figures (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The report covers trends across a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographic coverage for the report is global. It builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources such as public disclosures, market interactions, and deals data.
February, 2024
Blockchain
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