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GPT-4o: The Next Frontier of Generative AI
Since its inception in 2015, OpenAI has led the innovation in large language models, setting new AI standards with its GPT series. However, recent competition from Anthropic, Google, Meta, and Mistral introduced Gen AI models surpassing OpenAI in response speed, multilingual understanding, and multimodal processing. While OpenAI had these capabilities individually, they were scattered across multiple models. The launch of GPT-4o finally unified these features, delivering a comprehensive solution that harnesses the full spectrum of Gen AI capabilities.
May, 2024
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Benelux Digital Services 2024 Market Insights™
The Benelux Digital Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital projects in the Benelux region. The report also highlights key challenges that the region’s enterprises face today.
July, 2024
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Insurance Business Process Transformation 2024 RadarView™
The Insurance Business Process Transformation 2024 RadarView™ provides information to assist enterprises in building an insurance service strategy and charting an action plan for insurance business process service transformation. It identifies key global insurance service providers that can help expedite this transformation. It also brings out detailed capability and experience analyses of leading providers to assist businesses in identifying the right strategic partners. The 68-page report highlights key industry trends in the insurance business process transformation space and Avasant’s viewpoint.
September, 2024
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Media and Entertainment Digital Services 2024 Market Insights™
The Media and Entertainment Digital Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital project in the media and entertainment industry. The report also highlights key challenges that enterprises face today.
October, 2024
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End-user Computing Services 2024–2025 RadarView™
The End-user Computing Services 2024–2025 RadarView™ assists organizations in identifying strategic partners for end-user computing service transformation by featuring detailed capabilities and analyses of leading service providers. It provides a 360-degree view of key end-user computing service providers across practice maturity, partner ecosystem, and investments and innovation. The 72-page report highlights top supply-side trends in the end-user computing services space and Avasant’s viewpoint on them.
December, 2024
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Business Process Services – Provider Trends CQ3 2024
In this quarterly report for CQ3 2024, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
March, 2025
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Cybersecurity Services 2025 Market Insights™
The Cybersecurity Services 2025 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any cybersecurity project. The report also highlights key enterprise priorities, investment patterns, and evolving buyer expectations that are reshaping how cybersecurity services are evaluated and consumed.
April, 2025
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Application Management Services 2025 RadarView™
The Application Management Services 2025 RadarView™ assists organizations in identifying strategic partners for application management services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key application management service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right application management services partner. The 72-page report highlights top supply-side trends in the application management services space and Avasant’s viewpoint on them.
June, 2025
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Business Process Services – Provider Trends CQ4 2024
In this quarterly report for CQ4 2024, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
April, 2025
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Solving the Security Puzzle in Enterprise AI: Insights from Google Cloud Security Summit 2025
The paper captures key insights from the Google Cloud Security Summit 2025, highlighting how enterprises can unlock AI’s full potential securely. It explores Google’s “Secure by Design” approach, focusing on two pillars: AI for Security—empowering security operation centers (SOCs) with intelligent automation for faster, smarter defense—and Security for AI—protecting models, agents, and ecosystems from emerging threats. It also outlines practical strategies to balance innovation with compliance, resilience, and trust, enabling organizations to confidently scale AI initiatives and accelerate digital transformation.
September, 2025
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The Impact of Broadcom’s Acquisition of VMware: Pricing and Licensing Changes, and Strategies for Mitigation
With VMware’s customer base facing up to 800% price hikes, Broadcom’s $69B acquisition has become a strategic inflection point for enterprise IT leaders. The shift has triggered widespread reevaluation of virtualization strategies, especially as Broadcom transitions VMware’s licensing from perpetual to subscription-based models. According to Avasant’s benchmark data, over 70% of enterprises are now actively exploring mitigation strategies, including hybrid cloud adoption and alternative hypervisor platforms,to offset cost escalations and maintain operational continuity. For organizations deeply embedded in VMware’s ecosystem, understanding these changes and responding with agility is no longer optional; it’s essential.
September, 2025
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From Connected Devices to Intelligent and Secure IoT Ecosystems: How AIoT and Cybersecurity Are Redefining IoT Services in 2025
The Internet of Things (IoT) is entering a new era. IoT began by linking devices and collecting data, but now plays a key role in digital transformation. Enterprises across various industries, including manufacturing, logistics, healthcare, retail, and smart cities, are realizing that simply connecting devices is no longer sufficient. The true value lies in how intelligently data is processed and how securely it can be scaled in mission-critical environments.
October, 2025
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Generative AI Services 2025 RadarView™
The Generative AI Services 2025 RadarView™ assists organizations in identifying strategic partners for Gen AI adoption by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key Gen AI service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right Gen AI services partner. The 64-page report highlights top supply-side trends in the Gen AI space and Avasant’s viewpoint.
November, 2025
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The Future of Customer Experience: Automation, Analytics, and Agent Enablement
The customer experience landscape is rapidly changing, and businesses must keep pace to exceed customer expectations. With customers becoming more demanding and switching providers when service deteriorates, call centers are evolving into contact centers and ultimately into customer experience (CX) centers, central to driving customer experience (CX). This report—coauthored by Avasant and HCL Technologies—explores how CX centers have evolved into the next frontier of customer experience, and it defines strategies to ensure a positive and seamless customer experience. We conclude with ways in which organizations can reimagine their relationships with CX outsourcing service providers to create the right incentives for themselves and their partners.
July, 2023
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Trust and Safety Business Process Transformation 2023–2024 Market Insights™
The Trust and Safety Business Process Transformation 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any trust and safety services project. The report also highlights key challenges that enterprises face today.
November, 2023
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