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The Open-Source Gambit: Did DeepSeek Ignite an AI Arms Race?
On January 20, 2025, DeepSeek stunned the industry with the release of DeepSeek-R1, an open-source, cost-efficient AI model that rivaled OpenAI’s GPT-4 on multiple benchmarks. DeepSeek did not just disrupt the AI industry; it sparked a geopolitical AI arms race. The battle for AI sovereignty has begun. While multiple governments have banned DeepSeek over data security concerns, its impact on AI’s trajectory is definite. Just as Sputnik’s launch in 1957 ignited the space race, DeepSeek has triggered a reckoning in AI strategy, forcing the world to reconsider the balance between accessibility, security, and sovereignty.
February, 2025
From Oil to Hyperintelligence: The Strategic Pivot of GCC Countries
The GCC’s AI pivot marks a decisive break from hydrocarbon dependency, turning sovereign data, public capital, and enterprise scale into levers for AI-powered economic reinvention. Unlike fragmented efforts in other regions, the Gulf’s approach is both top-down and execution-focused, grounded in national AI visions, strategic sectoral priorities, and commercialization frameworks. What distinguishes the GCC is its intent to not only deploy AI but also build monetizable IP and regional platforms, especially in Arabic-first use cases. This transformation is not speculative; it is tightly aligned with fiscal rebalancing, industrial policy, and long-term digital sovereignty goals.
May, 2025
Mastering CrowdStrike Negotiations Post-Disruption
Few names resonate as strongly in the world of cybersecurity as CrowdStrike. Known for its cutting-edge technology and robust security solutions, CrowdStrike has become a go-to provider for many enterprises. However, recent incident service disruptions have cast a shadow over CrowdStrike's reputation. For companies that use CrowdStrike for security services and are about to engage in a renewal cycle, strategic negotiation methodologies can be used to leverage these incident service issues and improve terms.
July, 2025
Innovation at the Speed of Flight: Pioneering Digital Transformation in Aerospace and Defense
Digital transformation is a critical focus for the Aerospace and Defense (A&D) sector as organizations seek to improve operational efficiency, enhance system integration, and maintain competitiveness in a rapidly evolving technological landscape. With increasing reliance on data-driven systems, automation, and advanced analytics, A&D firms are exploring new ways to modernize processes while ensuring security, compliance, and reliability.
August, 2025
Super-Intelligence or Super-Humans? The Defining Contest of Our Age
As AI advances toward Artificial General Intelligence (AGI), humanity faces a paradox: driving machines toward greater autonomy while striving to preserve their own dominance. Emerging signs of AI self-preservation and behavioral manipulation highlight potential existential risks. At the same time, humans pursue their own evolution—extending life through biotechnology, personalized medicine, and brain-machine interfaces. This whitepaper explores the converging trajectories of AI and human enhancement, examining how both paths redefine competitiveness, survival, and the future balance between man and machine.
September, 2025
IT and Apps Managed Services Provider Trends: Quarterly Report for CQ2 2025
In this quarterly report (calendar quarter 2, 2025), Avasant provides key information on IT and apps managed services provider trends. The report covers key information on the IT services industry and the provider ecosystem. It covers the service provider facts and figures (including revenue and resource trends) and executive sentiment from the service provider community. The report covers trends across a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographic coverage for the report is global. It builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources such as public disclosures, market interactions, and deals data.
October, 2025
AI-Enabled CRM: Redefining ESG and Strategic Sourcing Resilience in Procurement
As procurement leaders face rising Environmental, Social, and Governance (ESG) mandates and supply chain volatility, over 60% of enterprises now prioritize AI in sourcing strategies. CRM platforms like HubSpot’s Breeze ecosystem are evolving into strategic sourcing engines, delivering real-time intelligence, automated compliance workflows, and embedded ESG oversight. These capabilities illustrate how AI-enabled CRMs are being applied to procurement, equipping teams with enhanced supplier visibility and data-driven decision-making. While HubSpot’s Breeze ecosystem exemplifies this evolution, other CRM platforms including Salesforce, Microsoft Dynamics 365, and Zoho CRM, are also expanding into procurement intelligence, offering similar AI-driven capabilities that support supplier visibility and strategic decision-making.
November, 2025
Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
AI for Profit: How Generative AI is Reshaping Revenue Strategies
Most enterprises are leveraging generative AI for its exponential productivity gains across departments such as marketing, operations, and IT and for better alignment with user expectations. However, some innovative enterprises have initiated the use of generative AI to unlock new monetization prospects, allowing companies to strategically boost revenue streams and profitability. Enterprises across sectors such as high-tech, telecom, banking, and healthcare are leading the charge by introducing generative AI-powered solutions and services or adding new features as a service with a focus on policy, people, and partnerships. This, in turn, is driving other organizations to seek similar monetization opportunities.
December, 2023
Fortifying Generative AI: Microsoft’s Vigilance on Security, Trust, and Governance
As businesses increasingly experiment with generative AI solutions to streamline their processes, it becomes clear that the risk environment is growing. Since threats change constantly, CIOs and CISOs are realizing more and more that AI and generative AI models need to be trusted with some decision-making to stay up with new threats. In line with this, cloud service providers and managed security service providers have made major investments in large language models for security applications during the past year. In this article, we highlight the efforts of Microsoft, focusing on the Microsoft AI Tour Mumbai event held in January.
February, 2024
Multisourcing Service Integration 2023–2024 Market Insights™
The Multisourcing Service Integration 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any MSI project. The report also highlights MSI challenges that enterprises face today.
April, 2024
Text-to-Video Generation Tools: Trends, Challenges, and Opportunities
Video generation technology has undergone multiple evolutionary leaps. In the 2010s, convolutional neural networks (CNNs), a deep learning algorithm, revolutionized the ability to classify and analyze images, spreading its applications across facial recognition, medical imaging, and more. In 2014, generative adversarial networks (GANs) emerged, another deep learning algorithm capable of creating realistic images but limited to simpler tasks like anime creation, face swapping, and basic video analytics due to the lack of context understanding and gesture synchronization.
July, 2024
Automation to Autonomy: How Synchronous AI Agents are Shaping the Future of Business Operations
Over the last three decades, automation has evolved from back-office to middle-office and now front-office tasks, with each step driven by advancements in AI. We now stand on the threshold of a new era: synchronous AI agents. These specialized agents can independently manage end-to-end execution of complex processes, limiting human involvement to governance and key approvals. The automation fabrics of the future will likely combine RPA, AI copilots, and synchronous AI agents, coexisting and complementing each other. This research byte explores the industry’s shift toward synchronous AI agents, the changing market landscape, and key enterprise considerations for adopting this transformative technology.
November, 2024
IT and Apps Managed Services Pricing and Solution Trends: H2 2024
In this report, Avasant provides key information on solutions and pricing trends for the IT and apps managed services industry within the past 6–12 months. The report covers several aspects, including market trends, pricing model trends, and pricing and staffing trends in the space. The geographical scope of the report is global, although there is an emphasis on data points from North America. The report leverages valuable insights from our enterprise interactions, ongoing market research, data collection through primary research, and the AvaMark™ Price Benchmarking database.
February, 2025
Reimagining Enterprise Applications: Powered by Gen AI, Aligned with Industry, and Driven by Sustainability
This paper explores the radical transformation of enterprise applications, highlighting how generative AI (Gen AI), industry alignment, and sustainability are reshaping modern software landscapes. Once rigid and monolithic, enterprise systems are now intelligent, composable, and context-aware—driving strategic agility and innovation. Showcasing TCS’s vision and platforms including TCS Crystallus™ and Net Zero Carbon Platform, the paper illustrates how enterprises are embedding Gen AI, industry-specific solutions, and ESG principles into core operations. With real-world examples from Vantage Towers and Tata Power, it presents a compelling blueprint for building intelligent, future-ready, and sustainable enterprises.
May, 2025