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Redefining Humanity: The Next Evolutionary Leap?
In an era dominated by discussions on technology and automation, a deeper, more existential question is emerging: What does it mean to be human? This conversation is shifting beyond the confines of traditional tech discourse to explore the intersection of society, spirituality, medicine, space, and the forces that will shape the next 15 years of civilization. The recent Synapse Conclave, a two-day conference featuring over 40 thought leaders from various walks of life, explored the forces shaping the future, challenging long-held assumptions and posing urgent questions about the trajectory of human identity.
February, 2025
Avasant Quantum Series: From Hype to Strategy — A Quantum Readiness Guide for CIOs and CTOs
Quantum technology—rooted in the principles of quantum mechanics—is poised to tackle problems far beyond the capabilities of today’s most powerful classical computers. Its potential spans computing, cybersecurity, advanced sensing, and next-generation materials. Yet, many enterprises remain on the sidelines, assuming quantum computing is still years from real-world impact. Drawing on client interactions and insights into enterprise aspirations across AI and quantum, we have developed a comprehensive framework for service providers to assess and build quantum readiness, spanning technology readiness, talent and capability, ecosystem partnerships, and investments and innovation. It also incorporates key decision-making principles that enterprises can use to evaluate and select providers for their quantum journey.
June, 2025
Bridging Sourcing Cultures in Mergers: A Roadmap to Sustainable Integration
When organizations merge, sourcing functions often become a hidden fault line—not due to systems or spend categories, but because of deeply embedded cultural differences. Avasant’s Six-Pillar Organizational Change Management (OCM) Framework enables successful cultural integration in sourcing, turning potential friction into a platform for growth.
August, 2025
IT and Apps Managed Services Pricing and Solution Trends: H1 2025
In this report, Avasant provides key information on solutions and pricing trends for the IT and apps managed services industry within the past 6–12 months. The report covers several aspects, including market trends, pricing model trends, and pricing and staffing trends in the space. The geographical scope of the report is global, although there is an emphasis on data points from North America. The report leverages valuable insights from our enterprise interactions, ongoing market research, data collection through primary research, and the AvaMark™ Price Benchmarking database.
September, 2025
Unlocking Efficiencies for AI Implementation in Procurement Optimization
By the end 2025, over 60% of procurement decisions will be influenced by AI, yet most organizations still struggle to implement it effectively. Procurement leaders face a paradox: Artificial Intelligence promises transformation, but only when implemented with surgical precision. The hype is over—AI is now a board-level mandate actively reshaping how procurement functions, but turning promise into performance demands more than interest; it requires executive clarity. In our last article, we explored how AI creates value. This time, we’re focused on how to unlock it. From fragmented data and compliance constraints to change resistance and misaligned processes, the road to AI success is lined with pitfalls. What separates the leaders is a practical, people-first approach—one that aligns technology with business goals, ensures stakeholder trust, and delivers measurable impact.
October, 2025
Gulf Cooperation Council (GCC) Region Digital Services 2024 RadarView™
The Gulf Cooperation Council (GCC) Region Digital Services 2024 RadarView™ can help enterprises based in the GCC to craft a robust strategy based on regional outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation. The 91-page report also highlights top market trends in the GCC region and Avasant’s viewpoint on them.
February, 2024
Internet of Things Services 2024 RadarView™
The Internet of Things Services 2024 RadarView™ assists organizations in identifying strategic partners for IoT platforms and services implementation by featuring detailed capability and experience analyses for leading service providers. It offers a 360-degree view of key providers for IoT services across practice maturity, partner ecosystem, and investments and innovations, thus supporting enterprises in identifying the right transformation partner. The 78-page report also highlights top supply-side trends in the IoT space and Avasant’s viewpoint on them.
April, 2024
Leading Change: Strategies for Generative AI Transformation
Over the past two decades, we have been at the forefront of technological innovation, from RPA in the early 2000s to AI in the 2010s, and now Gen AI is becoming essential after ChatGPT’s launch in 2022. Technology’s impact has evolved from automating blue-collar tasks to transforming white-collar roles like strategy and design thinking. Amid this shift, change management is critical yet often overlooked, with a success rate of only 33%, leaving many employees struggling or unfit for new roles. This research byte analyzes change management strategies across different use cases and identifies best practices for driving effective organizational change.
September, 2024
The AI Agent Gold Rush: The Race to Monetization
Over the past six to eight months, AI agents have rapidly evolved from simple automation to advanced reasoning, transforming from a democratized tool to a premium enterprise asset. OpenAI’s domain-specific agents are setting new pricing benchmarks, while firms such as Salesforce and ServiceNow are pivoting toward AI-first models through acquisitions and product innovation. This research byte explores the rise of AI agents, the changing competitive landscape, and key considerations for enterprises looking to leverage and monetize this next wave of AI innovation.
March, 2025
From Scale to Intelligence: How the Capgemini-WNS Deal Redefines the M&A Playbook for Business Process Services
In the rapidly evolving business process outsourcing landscape, July 7, 2025, marked a significant moment that could reshape industry dynamics. Capgemini’s $3.3B acquisition of WNS Holdings represents more than another mega-deal; it signals the start of the end of the and the dawn of intelligence-powered transformation in business process transformation services.
July, 2025
Rethinking B2B Marketing Execution:The Age of Execution Reinvention
In Rethinking B2B Marketing Execution: The Age of Execution Reinvention, a report by Avasant commissioned by 2X, we examine how enterprise CMOs are redesigning how work gets done. The data is clear: the current model can’t keep up with pipeline goals, but leaders are already shifting.
August, 2025
Business Process Services – Provider Trends CQ1 2025
In this quarterly report for CQ1 2025, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
July, 2025
Policy Harmonization for IT Procurement: Alignment Across Entities
Despite the European Union’s push for smarter procurement, over 55% of public tenders still prioritize price alone—leaving innovation and sustainability on the sidelines. This signals a pressing need for harmonized IT procurement policies that unlock broader strategic value. When aligned across entities, IT procurement policies can deliver powerful outcomes: cost savings, lower compliance risks, streamlined operations, and accelerated innovation. For organizations operating across diverse structures—whether multinational corporations, government agencies, or academic institutions—policy harmonization isn’t just beneficial, it’s essential.
October, 2025
Gulf Cooperation Council (GCC) Region Digital Services 2024 Market Insights™
The Gulf Cooperation Council (GCC) Region Digital Services 2024 Market Insights assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital projects in the GCC region. The report also highlights key challenges that enterprises face today.
February, 2024
Internet of Things Services 2024 Market Insights™
The Internet of Things Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any IoT projects. The report also highlights key IoT challenges that enterprises face today.
April, 2024