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Generative AI: A Key Enabler of Personalized and Intelligent CX
Generative AI is poised to transform customer-facing functions, including marketing, sales, commerce, and customer service. This research byte explores the enterprise applications and use cases of generative AI within the customer experience (CX) landscape, from automating content creation, personalizing product recommendations, and analyzing customer feedback to self-service automation. It also highlights how generative AI can significantly boost personalization and drive intelligent CX. Finally, it lays out key considerations for enterprises when adopting generative AI in their CX endeavors, including the need for unified customer data, external partners to speed up implementations, and ensuring content quality and data access control.
December, 2023
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Generative AI Infrastructure Suite 2024 RadarView™
The Generative AI Infrastructure Suite 2024 RadarView™ assists organizations in identifying strategic partners for Gen AI hardware by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key Gen AI infrastructure providers across the dimensions of product maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right service partners. The 32-page report highlights top supply-side trends in the Gen AI infrastructure space and Avasant’s viewpoint on them.
August, 2024
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Intelligent Automation Services 2024–2025 Market Insights™
The Intelligent Automation Services 2023–2024 Market Insights assists organizations in identifying important demand-side trends that are expected to have a long-term impact on their IA projects. The report also highlights the key challenges enterprises face today in this space.
December, 2024
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Risk vs. Opportunity: How Service Providers Can Navigate US Tariffs Effectively
As the true extent of the U.S. tariff plan becomes clear, a wave of uncertainty is sweeping across global economies. The United States, as the world's largest consumer economy, plays a pivotal role in global trade dynamics. Any disruption in its import/export flows has cascading effects across industries, supply chains, and financial systems. In this climate, US Manufacturers and Retailers that import products, supplies and components will all face significant cost escalation and supply chain risks. Other sectors such as Healthcare, Transportation, and Pharma will also be negatively impacted. While this will cause inflationary pressures and potentially trigger a recession, businesses across every industry will have to postpone or reduce capital investments. This economic turbulence and supply chain disruption will reverberate across the ecosystem and is going to impact Technology and Services firms due to ensuing cost pressures, demand reduction and political sensitivities. So, what lies ahead for the service providers whose fortunes are intertwined with these enterprises?
April, 2025
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Digital CX Services 2025 RadarView™
The Digital CX Services 2025 RadarView™ assists organizations in identifying strategic partners for digital CX services by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key digital CX service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right digital CX services partner. The 71-page report highlights top supply-side trends in the digital CX services space and Avasant’s viewpoint on them.
October, 2025
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Contact Center Business Process Transformation 2023–2024 RadarView™
The Contact Center Business Process Transformation 2023–2024 RadarView™ provides information to assist enterprises in building a contact center service strategy and charting an action plan for customer service transformation. It identifies key global contact center service providers that can help expedite this transformation. It also brings out detailed capability and experience analyses of leading providers to assist businesses in identifying the right strategic partners. The 81-page report highlights key industry trends in the contact center space and Avasant’s viewpoint on them.
January, 2024



