Areas of Interest
Content Type
Industries
- Aerospace and defense
- Banking, Financial Services, and Insurance
- Energy and Resources
- Federal Government
- Healthcare and life sciences
- High-tech and telecommunications
- Higher Education
- Media and entertainment
- Private equity
- Public Sector
- Retail and manufacturing
- Social Impact Institutions
- Travel and transportation
Technologies
- Artificial Intelligence
- Automation
- Blockchain
- Business and data analytics
- Cloud
- Customer relationship management (CRM)
- Cybersecurity
- Digital Services
- Enterprise resource planning (ERP)
- Human capital management (HCM)
- Internet Of Things
- Machine Learning
- Networking
- Supply chain management (SCM)
- Virtual reality/Augmented reality
Areas of Interest
Latest Research Reports
Beyond Compliance: Engineering the Sustainable Market Advantage
We are witnessing a fundamental strategic shift in the global market. Sustainability has evolved from a peripheral regulatory check-the-box exercise into a central growth driver and the “North Star” for modern business strategy. Leading firms no longer view environmental, social, and governance (ESG) factors merely as a means to mitigate legal risk. Instead, we see organizations reimagining sustainability as a value-creation model that secures long-term resilience and redefines the competitive landscape.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 12: Retail
Chapter 12 provides comprehensive benchmarks for marketing function metrics in the retail industry, which includes organizations that sell goods and services directly to consumers through physical stores, e-commerce platforms, and omnichannel models. This industry spans general merchandise retailers, specialty stores, apparel and footwear brands, grocery chains, big box retailers, and direct-to-consumer (DTC) companies. The 24 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $820 million to those with revenues below $720 billion.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 11: Media and Entertainment
Chapter 11 provides comprehensive benchmarks for marketing function metrics in the media and entertainment industry, including organizations that create, produce, and distribute content across television, film, digital media, music, gaming, and publishing. This industry spans broadcasters, streaming platforms, film studios, production companies, music labels, gaming firms, and other media and entertainment organizations. The 22 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $1.2 billion to those with revenues below $95 billion.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 10: Manufacturing
Chapter 10 provides comprehensive benchmarks for marketing function metrics in the manufacturing industry, covering organizations that design, produce, and distribute physical goods across discrete, process, and hybrid environments. This includes industrial manufacturers, automotive and aerospace firms, electronics and machinery producers, chemical and materials companies, and consumer and business goods manufacturers. The 24 respondents in this sector vary widely in scale, ranging from organizations with annual revenue exceeding $400 million to those with revenues below $320 billion.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 9: Insurance
Chapter 9 provides comprehensive benchmarks for marketing function metrics in the insurance industry, which includes organizations that provide risk management solutions across life, health, property, casualty, and specialty insurance segments. This industry spans life insurers, health insurance providers, property and casualty carriers, reinsurance firms, and other insurance service organizations. The 22 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $745 million to those with annual revenue below $450 million.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 8: High-tech (SaaS)
Chapter 8 provides comprehensive benchmarks for marketing function metrics in the high-tech (SaaS) sector. This industry focuses specifically on Software-as-a-Service (SaaS) and software product–based companies. These organizations develop, license, and deliver software solutions through cloud-based or subscription models, serving enterprise, mid-market, and SMB customers across industries. The 22 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $315 million to those with revenues below $35 billion.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 7: Healthcare
Chapter 7 provides comprehensive benchmarks for marketing function metrics in the healthcare industry, which includes organizations that deliver medical care, develop and manufacture pharmaceuticals and medical devices, and support care delivery through technology and specialized services. This sector spans hospitals and health systems, pharmaceutical and biotechnology companies, medical device manufacturers, healthcare services providers, and health insurers. The 25 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $310 million to those with revenues below $310 billion.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 6: Financial Services
Chapter 6 provides comprehensive benchmarks for marketing function metrics in the financial services industry, which includes organizations that manage money and deliver solutions across banking, investment, insurance, lending, and financial technology. This industry spans commercial and investment banks, credit unions, mortgage lenders, consumer finance firms, insurance providers, and other financial services institutions. The 26 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $630 million to those with revenues below $182 billion.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 5: Consumer Packaged Goods (CPG)
Chapter 5 provides comprehensive benchmarks for marketing function metrics in the consumer packaged goods (CPG) industry, which includes organizations that manufacture, market, and distribute fast-moving goods such as food and beverage, personal care, household products, and other everyday consumer essentials. This industry spans global brands, regional manufacturers, private-label producers, and emerging direct-to-consumer CPG players. The 23 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $550 million to those with revenues below $110 billion.
Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 4B: Europe Organizations
In these chapters, we provide a complete set of benchmarks for organizations based on geographic location. Benchmarks for US organizations are presented in Chapter 4A and for European organizations in Chapter 4B. There are 106 respondents in the North American organization sample and 77 in the European organization sample.
