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Pop-Up Ads Knocked Back Down in Court (August 2002)
From an e-marketerâs perspective, a pop-up ad is a powerful tool, enabling a seller to command the attention of consumers in a much more aggressive manner than a traditional, static banner ad. From the consumerâs perspective, they are widely considered to be an intrusion and an annoyance. At issue in one pending lawsuit, however, is not the effectiveness of these advertisements, but the possibility that they infringe upon intellectual property rights and may interfere with the economic relationship between website owners and their users.
August, 2002
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Predict Website Visitor Purchasing Behavior (August 2002)
Dealing with a large number of e-commerce shoppers in an efficient manner is always a challenge, so website managers can benefit from being able to reliably predict the buying probability of site visitors. Figure 1, based on eight months of Amazon.com activity, shows that website shoppers may visit a site several times, when purchases are made several items may be bought at the same time, and only 0.36 purchases are made during the average visit.
August, 2002
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Apply Countermeasures to Protect IT Security Now (August 2002)
Many IT managers worry about the vulnerability of their systems, but their attempts to improve protection are often hampered by budgetary and administrative concerns. Any security measure will inconvenience users and the organization to some degree. Past ineffectiveness of protective applications often results in a cynical user community and a hard sell to management when attempts are made to add new security protection.
August, 2002
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.Net Servers Begin to Appear (August 2002)
Because of the delayed shipping date, .Net servers are appearing later than originally planned by Microsoft. The late deployment was motivated by Microsoftâs determination to build in as much security protection as possible before launching the new platforms. Support from third-party tool providers and application developers is beginning to gather as Microsoft prepares to issues the .Net server series.
August, 2002
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Why Web Businesses Fail—and Ten Ways to Avoid Failure (August 2002)
While "e-business" and the dot com era will not be looked back on as a passing summer fad, itâs no secret that there have been numerous failures for every success. A number of these failures can be attributed to the false exuberance and the updraft of anticipation of the dot com era. In hindsight, many observe that the early dot coms overestimated the speed with which the marketplace would adopt the Internet as a channel for products, services, and content.
August, 2002
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Compromise Reached for MPEG Licensing (Aug 2002)
One of the most popular and widely used video compression technologies on the Internet today is the MPEG format. The latest standard from the group is MPEG-4 for digital multimedia applications.
August, 2002
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2002 IS Staffing Trends in Manufacturing (July 2002)
As in most sectors, there has been a shift in the IS staffing mix in manufacturing firms compared to the prior three-year period according to the 13th annual Information Systems and E-Business Spending study conducted by Computer Economics.
July, 2002
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Achieving a Positive ROI for IT Security
Understand your core IT security issues and develop an ROI model that will save you time and money and strengthen your IT environment.
July, 2002
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Internet Advertising Revenues in 2001 (July 2002)
Internet advertising revenue in the U.S. declined 7.5% in 4Q01, totaling $1.7 billion compared to 4Q00. Internet advertising for all of 2001 totaled $7.2 billion, down 12% compared to 2000. The Interactive Advertising Bureau (IAB) contends that Internet ad results compare favorably to many other, more established ad sectors, which experienced steeper declines during the reporting period.
July, 2002
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Virtual Online Assistants (July 2002)
An independent study of virtual online assistants conducted by The Usability Company has revealed that customer acceptance of this new technology depends in large measure on the details of implementation. The survey was sponsored jointly by eGain Communications and a large European bank.
July, 2002
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System Consolidation Is Widespread (July 2002)
Server and mainframe consolidation is very widespread according to the 13th annual Information Systems and E-Business Spending study conducted by Computer Economics.
July, 2002
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Supply Chains Need Management to Improve ROI (July 2002)
New technologies that allow real-time information sharing within and across enterprises make supply-chain management possible, but management practices and incentive systems often fail to keep pace. In particular, incentives that reward a part of the process, rather than rewarding end-to-end value creation, prevent businesses from getting the best out of their supply chains according to a Bain & Company study released in May 2002.
July, 2002
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Internet Base Rate Access Charges (July 2002)
As the price for dedicated IP access falls, the economics of maintaining a frame relay service become far less appealing. In organizations that have frame relay services still in place it is advisable to evaluate the cost of switching applications to VPN environments and using encryption to assure security. This migration could substantially reduce monthly access charges.
July, 2002
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When Outsourcing, Know The Limits of Your Software Licenses (July 2002)
The decision to outsource requires careful review of the terms of the applicable software licenses. Likewise, whenever negotiating a new software license, you should seek appropriate terms to accommodate your outsourcing plans. If some or all IT operations may be outsourced at some point, the terms should be established with the vendor at the time the contract is being negotiated.
July, 2002
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Female Internet Users Worldwide 2002 to 2006 (July 2002)
The following table shows the number of female Internet users by country for 2002 with projected growth in users through 2006.
July, 2002
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