Latest Reports

• Google Cloud’s Yellow Brick Road: The New Way to Cloud with AI-First Stack

  This research byte highlights the industry’s shift toward autonomous, task-oriented AI agents, with 88% of enterprises expected to adopt them in some capacity in 2025. However, only 10% will scale the deployment of these agents. At Google Cloud Next 2025, this transformation was symbolized through a generative AI reinterpretation of The Wizard of Oz, underscoring Google’s vision for AI-driven cloud platforms. CEO Sundar Pichai emphasized AI as a foundational layer, not an add-on, with innovations like Gemini-powered models and agents guiding enterprises along a modern “yellow brick road”—toward open, secure, AI-first cloud ecosystems.

  May, 2025

• Oracle Cloud ERP Services: Redefining ERP Implementation and Support with Generative AI

  Owing to the macroeconomic headwinds, customers are looking to modernize their legacy systems, including ERP, with minimal operational overhead. They are modernizing billing, order management, and settlement processes while exploring innovative commercial models such as subscription and pay-per-use pricing through Oracle Cloud ERP adoption. Enterprises are also piloting low-risk generative AI use cases, including automated ticket resolution, financial reporting automation, and the introduction of digital assistants, to reduce manual effort and improve accuracy. To support this shift, service providers are embedding generative AI into delivery platforms, adopting reusable assets, and embracing fixed-price models that enable faster, more cost-predictable ERP transformations.

  May, 2025

• Banking Digital Services: Building Future-Ready Banks with Smart and Sustainable Tech

  Banks are prioritizing cost reduction by adopting cloud-native infrastructure and composable architectures to modernize legacy systems and drive operational efficiency. Global capability centers (GCCs) are also helping banks access top talent while fostering innovation. To enhance customer engagement, banks are leveraging generative AI and advanced analytics to enable hyperpersonalized services. Additionally, banks are strengthening cybersecurity with AI-based threat detection and RegTech solutions for streamlined compliance. They are utilizing the “Sidecore” strategy to facilitate digital core upgrades without disrupting legacy systems. Digital wallets, crypto transactions, and digital currencies are expanding financial access, while ESG goals shape sustainable financial products and services.

  May, 2025

• Cybersecurity Services: Enhancing Security through Streamlined Detection and Response with Gen AI

  Between 2024 and 2025, a surge in cyberattacks impacted millions globally, targeting critical sectors such as healthcare, education, and telecom. These incidents highlight the growing threats posed by data extortion and state-sponsored espionage. In response, governments and regulators are strengthening their cyber defense through increased funding, stricter telecom requirements, and the introduction of regulations such as the Digital Operational Resilience Act (DORA). At the same time, leading service providers are exploring generative AI-driven tools to enhance threat detection, automate response actions, and improve vulnerability management. Both demand-side and supply-side trends are covered in our Cybersecurity Services 2025 Market Insights™ and Cybersecurity Services 2025 RadarView™, respectively.

  April, 2025

• As Disruptions Mount, SCM Adoption and Investment Rise

  The surge in supply chain management (SCM) technology adoption and investment in the past year signals a decisive shift driven by a confluence of factors that have exposed vulnerabilities and highlighted the critical need for resilience and agility. This increased investment reflects a proactive response to the persistent disruptions that have plagued global supply chains, including pandemic-induced shortages, geopolitical instability, and escalating customer expectations for transparency and speed. This Research Byte provides a summary of our full report on supply chain management adoption and customer experience.

  April, 2025

• Applied AI Services: Monetizing the Next Wave of AI Innovation

  Enterprise AI adoption is gaining momentum, with banking, manufacturing, telecom, and media driving nearly half of all initiatives. Organizations are primarily leveraging generative AI (Gen AI) to optimize business functions such as software development and customer engagement. About 80% of firms are pivoting toward a platform-based integration model, leveraging Gen AI through trusted ERP, CRM, and HCM systems. While interest in agentic AI is growing, production deployments remain limited, primarily due to unresolved governance and decision-making challenges. Both demand-side and supply-side trends are covered in Avasant’s Applied AI Services 2024–2025 Market Insights™ and Applied AI Services 2024–2025 RadarView™, respectively.

  April, 2025

• Airline and Airport Digital Services: Delivering Digital Transformation for Operational and Strategic Excellence

  Enterprises in the airline and airport industry are increasingly adopting digital technologies to enhance operational efficiency, reduce costs, and ensure safety. There is a strong focus on improving flight and airport operations through predictive maintenance using digital twins and IoT. At the same time, AR/VR/XR tools are being used for cost-effective and risk-reducing staff training. As digital transformation advances, cybersecurity has also become a priority, with investments in advanced protection measures to safeguard sensitive passenger data. Additionally, airlines are shifting toward a customer-centric, digital-first retailing model driven by AI and analytics to enhance personalization and boost revenue. Sustainability is also a key focus, with AI being leveraged to optimize fuel usage and manage airport energy consumption, supporting green IT initiatives across the industry. Both demand- and supply-side trends are covered in Avasant’s Airline and Airport Digital Services 2025 Market Insights™ and Airline and Airport Digital Services 2025 RadarView™, respectively.

  April, 2025

• Veeva Services: Enabling Life Sciences Companies to Accelerate Digital Transformation Through the Veeva Platform

  As organizations work to bring new therapies to market faster, there is a growing focus on unified and agile development environments that support better collaboration across R&D functions. On the commercial side, companies are aligning strategies and leveraging Veeva tools to improve customer engagement and expand market access. Veeva solutions are also being used to streamline quality processes, ensure product safety, and enable real-time, risk-based decision-making across global operations. With increasingly complex regulatory requirements, life sciences organizations are relying on Veeva to manage data, documents, and workflows in a compliant and auditable way. We provide an overview of these trends and the role of service providers in helping organizations effectively adopt and scale Veeva technologies. Both demand-side and supply-side trends are covered in our Veeva Services 2025 Market Insights™ and Veeva Services 2025 RadarView™, respectively.

  April, 2025

• Trade Disruptions and Strategic Realignments: Rethinking Global Aerospace Supply Chains

  The Aerospace & Defense (A&D) industry is contending with fresh volatility in an already complex supply chain environment. Recent policy shifts, such as removing long-standing duty-free provisions for aerospace goods, add layers of cost, delay, and uncertainty. These developments are not just short-term disruptions; they are forcing A&D enterprises to reconsider how and where they source, manufacture, and deliver.

  April, 2025

• Risk vs. Opportunity: How Service Providers Can Navigate US Tariffs Effectively

  As the true extent of the U.S. tariff plan becomes clear, a wave of uncertainty is sweeping across global economies. The United States, as the world's largest consumer economy, plays a pivotal role in global trade dynamics. Any disruption in its import/export flows has cascading effects across industries, supply chains, and financial systems. In this climate, US Manufacturers and Retailers that import products, supplies and components will all face significant cost escalation and supply chain risks. Other sectors such as Healthcare, Transportation, and Pharma will also be negatively impacted. While this will cause inflationary pressures and potentially trigger a recession, businesses across every industry will have to postpone or reduce capital investments. This economic turbulence and supply chain disruption will reverberate across the ecosystem and is going to impact Technology and Services firms due to ensuing cost pressures, demand reduction and political sensitivities. So, what lies ahead for the service providers whose fortunes are intertwined with these enterprises?

  April, 2025

• Benelux Digital Services: Advancing Sustained Growth and Regional Resilience with Emerging Technologies

  Benelux enterprises are navigating economic uncertainty through digital innovation, talent development, and sustainability-led strategies. Amid macroeconomic instability and regulatory pressures, firms are prioritizing productivity through AI-driven automation and real-time analytics. With growing localization and a regional talent crunch, organizations are investing in skill-building programs and immersive digital training. As digitization accelerates, cybersecurity has become a key focus, with enterprises enhancing data protection and compliance. In response to shifting consumer expectations, businesses are leveraging AI to deliver personalized, data-driven experiences. Meanwhile, sustainability remains central, with companies adopting green technologies, ESG frameworks, and decarbonization efforts aligned with EU and national climate goals.

  April, 2025

• From Data to Capability: Powering Sustainability Through Intelligent ESG Systems and Climate-Tech Talent

  As sustainability becomes an enterprise-wide mandate rather than a siloed initiative, organizations are evolving their digital transformation road maps to embed sustainability into core business operations. Enterprises are expected to fulfill their environmental commitments through clear disclosures, quantifiable actions, and cross-functional accountability. But as regulations become more stringent and sustainability expectations rise, organizations are recognizing a dual imperative: to modernize ESG and emissions data management and to invest in technology-driven upskilling programs that address the green skills gap across industries, ensuring a workforce prepared for the evolving sustainability landscape.

  April, 2025